Manager - Digital Marketing (2-4 Yrs) Noida (online/digital Marketing)

3 days ago

Noida, Uttar Pradesh, India iXceed Solutions Full time

Responsibilities Brand Building - Building key messaging campaigns - Monitoring the competition and making suggestions for improvement - Blog Article writing experience website front-end building video editing hands-on Lead Generation - Running campaigns to generate sales accepted leads - Plans executes and measures experiments and conversion tests - Using persuasive email marketing strategies to create newsletters and marketing strategies - Utilizes strong analytical ability to evaluate end-to-end internal external experience across multiple channels and target audience touch points - Identifies critical conversion points and drop off points and optimizes user funnels - Collaborates with agencies and other vendor partners - Evaluates emerging technologies - Collaborates with internal teams to create landing pages and optimize user experience on digital platform - Will be working closely with the Marketing Business Development team to bring more leads business Social Media management - Designs builds and maintains our social media presence - Measures and reports performance of all digital marketing campaigns and assesses against goals ROI and KPIs - Identifies trends and insights and optimizes spend and performance based on the insights - Brainstorms new and creative growth strategies through digital marketing - Creating strategy to get more tractions on social media posts - Knows how to create Social Media creatives carousels using digital professional trending software - Inbound Marketing PPC off-page on-page SEO Research Market Analysis - Conducting in-depth market research to identify prospects trends competitor strategies and customer behavior - Utilizing data analytics tools to measure campaign effectiveness and consumer engagement - Performing SWOT analysis to strengthen branding and marketing initiatives - Gathering insights on industry best practices and ideal customer profile - Analyzing customer feedback and survey data to refine marketing strategies Collateral Building - Working on creating case studies along with delivery and sales teams - Brochure and sales pitches creation and updation - Proposal writing during sales process Website management and Analytics - Plans and executes all web SEO SEM Google analytics database marketing email social media and display advertising campaigns Educational Qualifications required - Bachelor s master s or relevant degree in marketing or a related field - Proven working experience in digital marketing particularly within the industry - Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns - Experience in optimizing landing pages and user funnels - Experience with A B testing and multivariate experiments - Solid knowledge of website and marketing analytics tools e g Google Analytics NetInsight Omniture WebTrends SEMRush etc - Working knowledge of ad serving tools - Experience in setting up and optimizing PPC campaigns on all major search engines - Self-motivated highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate - Excellent communication skills ref updazz com

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