Senior Hospital Sales Executive

3 weeks ago

India Hindustan Unilever Full time

Job Description

Requisition No - R-1165187

Position Title: Senior Hospital Sales Executive

Grade:1B

Reporting: Zonal Hospital Sales Manager

Location: Mumbai

Job Purpose:

Hospitals are the first point of care for patients in top tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to:

- Scan the hospital environment for new business opportunities for hospital consumed HUL brands

- Identify opportunities in different type of hospitals by evaluating risks, formulating action plans, implementing key strategies & monitoring effective deployment to enhance HUL's productivity in hospitals.

- To support Regional Hospital Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment

Establish the distribution structure in the covered geography in coordination with Regional Hospital Sales Manager aligned to the business needs of the segment

Key Responsibilities:

Implement strategy for new (and existing) market and business opportunities:

- Executive marketing programs with clearly defined outcomes - i.e. new products introduction, increased penetration, and conversions

- Develop and maintain contact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty and equity for HUL

- Generate, maintain and utilize customer database for promotional use.

- Coordinate with Hospitals and distributors to generate and execute the orders on time and for settlement of claims.

- Constantly identify new business opportunities in Hospitals and accounts with better realization and revenue scope

Monitor and report:

- Adhere to commercial/ compliance guidelines and reporting guidelines as prescribed by the company.

- Track competitor activity and the industry environment for developing trends and practices

- Track customer feedback on product quality and escalate concerns to appropriate authorities

Liaison:

- Liaise internally with cross functional sales team and externally (with opinion makers) to obtain the required resources and ensure their utilization to achieve organizational goals.

Liaise with purchase department, pharmacy, & administrators in Hospitals to obtain a favourable consideration for HUL products.

Knowledge/Education Required:

Bachelors Or Master's Degree in Science

Minimum Level of Job-Related Experience Required

2-3 years experience

A lot of Internal and external customers need to be managed by the incumbent viz.

Internal: Zonal Hospital Sales Manager, Regional Hospital Sales Manager, BDE, KDE/ASE/ASM- Sales Team, Regional expert team.

External: Wholesaler, Distributor, Chemists, HCPs, Purchase Managers, CEOs of hospitals etc.

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