Lead - Partner Marketing

6 days ago


Bangalore Karnataka, India Freshworks Full time

Company Description At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world The Lead Partner Marketing Manager is responsible for planning and executing marketing initiatives with external partners like resellers tech alliances cloud platforms Their job is to create joint campaigns and programs that drive leads sales pipeline and visibility - all in collaboration with sales alliances and product teams They act as a bridge between internal teams and external partners ensuring smooth execution of marketing campaigns co-branded content events and performance tracking Core Role Objectives Develop and run joint marketing plans with strategic partners resellers system integrators alliances etc Drive campaigns that generate leads boost brand awareness and increase partner-influenced revenue Own the end-to-end execution and tracking of partner marketing activities Key Responsibilities Create and manage co-branded campaigns webinars digital ads emails solution briefs and events Collaborate with partner managers sales and marketing to align on goals and KPIs Handle Market Development Funds MDF plan budget approve spend track usage and ROI Enable partners with ready-to-use marketing kits templates and product content Run partner communication programs newsletters webinars portals Support new partner onboarding with GTM playbooks and training content Track and report performance metrics leads pipeline ROI campaign effectiveness Qualifications 5-8 years of B2B marketing experience preferably in partner channel marketing Experience with Salesforce HubSpot Marketo Google Analytics Excel Strong project management and communication skills Experience with MDF planning and execution is a big plus Ability to work in a fast-paced results-driven environment Additional Information At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business Fresh vision Real impact Come build it with us



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