[High Salary] Marketing Executive

6 days ago


Pune, India Fibe Full time

Job Description This role drives end-to-end customer engagement through campaigns, content, and data-led insights to enhance retention and conversions. It also ensures smooth execution by collaborating with cross functional teams and resolving escalations through root cause analysis. Core Responsibilities: - Strategically lead the customer engagement module to elevate customer interactions throughout their journey. - Efficiently use tools to nurture customers, driving stronger engagement, retention, and conversions. - Oversee the development, execution, and timely deployment of campaigns (offers, banners, promotions, earn & burn initiatives, and new feature launches), ensuring alignment with business goals and monitoring performance for improvements. - Lead content creation and maintain centralized content repositories for consistency, version control, and easy access. - Analyse data insights to refine customer experiences, recommend strategic adjustments, and support product journey enhancements. - Conduct root cause analysis for escalations identifying causes, implementing fixes, and planning long-term preventive measures. - Prepare and maintain regular reports on campaign performance, escalations, and overall engagement metrics. - Collaborate with cross-functional teams (Tech, Risk, Ops, Product, etc.) to ensure smooth campaign execution and resolution of issues. - Support ad-hoc tasks and other operational activities to meet business needs. Experience and Qualification Required: - 2+ years of experience in Marketing or any related field - Excellent communication skills and the ability to network - Team Working & ownership driven mentality - Basic Excel - Adaptability and the ability to juggle multiple projects - Strong attention to detail - Good organization and planning skills - Preferably an MBA in Marketing


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