Salesforce Marketing Cloud Administrator

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide Together with our customers we re helping build a sustainable economy where everyone can prosper We support a wide range of digital payments choices making transactions secure simple smart and accessible Our technology and innovation partnerships and networks combine to deliver a unique set of products and services that help people businesses and governments realize their greatest potential Title and Summary Salesforce Marketing Cloud Administrator Who is Mastercard Mastercard is a global technology company in the payments industry Our mission is to connect and power an inclusive digital economy that benefits everyone everywhere by making transactions safe simple smart and accessible Using secure data and networks partnerships and passion our innovations and solutions help individuals financial institutions governments and businesses realize their greatest potential Our decency quotient or DQ drives our culture and everything we do inside and outside of our company With connections across more than 210 countries and territories we are building a sustainable world that unlocks priceless possibilities for all Overview The Marketing Technology Solutions team at Mastercard is looking for a skilled Salesforce Marketing Cloud Administrator with expertise in Salesforce Marketing Cloud Pardot and Sales Cloud to support and enhance our Salesforce ecosystem This role is key in enabling advanced marketing capabilities across multiple channels to support Mastercard s B2B marketing initiatives As part of a small collaborative team you will work on innovative software solutions that directly support the company s global marketing efforts The ideal candidate has a strong background in managing Salesforce Marketing Cloud system configurations optimizing journeys automations and data extensions and implementing Marketing Automation Platform migrations to ensure seamless integration between marketing and sales operations Role In this position you will Maintain configure and optimize Salesforce Marketing Cloud to support Mastercard s marketing ecosystem Manage integrations between Pardot Sales Cloud and other marketing platforms systems and tools Manage the migration from multiple Pardot HubSpot and Marketo marketing automation platforms to a single enterprise Salesforce Marketing Cloud platform Develop and implement custom data extensions automations reports dashboards and automation processes Design and execute personalized customer journeys and automated campaigns using Marketing Cloud and Pardot Implement lead scoring segmentation and email marketing strategies to enhance engagement and conversion rates Work closely with sales and marketing operations to analyze and define requirements and to develop migration plans and implementation strategies Provide training and support for marketing and sales teams on best practices and system usage Ensure data accuracy and develop strategies for data cleanup and deduplication Assist in analyzing sales and marketing performance data to drive strategic decision-making All About You The ideal candidate for this position should Have significant experience in Salesforce Marketing Cloud administration preferably with Salesforce Marketing Cloud Administrator certifications and other related Salesforce certifications Be proficient in Salesforce Marketing Cloud features such as Journey Builder Automation Studio Email Studio and Data Extensions Be familiar with integration patterns including Salesforce-to-Salesforce middleware and RESTful API integrations Knowledge of lead generation nurturing and marketing automation best practices Ability to create and optimize Salesforce Marketing Cloud reports and dashboards Desirable Capabilities Background in B2B and B2C marketing operations is a plus Familiarity with agile development practices and tools Familiarity with Pardot HubSpot and Marketo marketing automation platforms and their integration with Salesforce Strong communication skills with the ability to collaborate effectively with both technical and non-technical stakeholders Knowledge of data governance security best practices and compliance considerations in Salesforce development Corporate Security Responsibility Every person working for or on behalf of Mastercard is responsible for information security All activities involving access to Mastercard assets information and networks comes with an inherent risk to the organization and therefore it is expected that the successful candidate for this position must Abide by Mastercard s security policies and practices Ensure the confidentiality and integrity of the information being accessed Report any suspected information security violation or breach Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines Corporate Security Responsibility All activities involving access to Mastercard assets information and networks comes with an inherent risk to the organization and therefore it is expected that every person working for or on behalf of Mastercard is responsible for information security and must Abide by Mastercard s security policies and practices Ensure the confidentiality and integrity of the information being accessed Report any suspected information security violation or breach and Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines