Database Marketing Specialist

Database Marketing Specialist About this role The ideal candidate for the Database Marketing Specialist role will have at least one year of experience in a business setting and demonstrated ability working in a fast-paced environment using data to drive commercial results maximize lead acquisition and sales conversions To be successful this candidate must blend proficiency in accessing and manipulating data with a strong ability to turn data into strategic insights and recommendations The role requires knowledge of audience acquisition marketing automation list segmentation and analytics to identify the right prospective attendees for the right conferences at the right time To be successful the ideal candidate will have experience with and exposure to a blend of proficiencies working with tools such as Eloqua for list segmentation SQL and Excel to manipulate and analyze data and Power BI to present and automate analyses What you will do Use Eloqua to perform marketing audience segmentation Support team members with maintaining Power BI dashboards and SQL queries Analyze data and determine patterns with available tools Follow with established privacy laws e g CASL GDPR when building marketing lists Assist in developing segmentation and testing processes to identify optimal target audience Monitor and track efficacy of campaign efforts and channel attribution Support team members in using data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion Work as an individual contributor supporting a global Database Marketing team as needed What you will need Bachelor s or Master s degree in business marketing communications math economics or other related field At least one year of experience in a business setting Dependable demonstrated ability to complete assigned projects on time Intellectual curiosity attention to detail and ability to grasp technical concepts quickly Understanding of data segmentation email marketing marketing campaign analysis and relational databases Able to highlight patterns in structured and unstructured data Experience with Microsoft Office applications including PowerPoint and Excel Demonstrated ability to gain trust and communicate effectively with team partners Experience with Eloqua or similar platform e g Marketo HubSpot Salesforce Marketing Cloud Power BI or similar tool e g Domo Tableau Alteryx or SQL is plus Experience working as a part of a diverse and collaborative global team is also plus Who are we At Gartner Inc NYSE IT we guide the leaders who shape the world Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities Since our founding in 1979 we ve grown to 21 000 associates globally who support 14 000 client enterprises in 90 countries and territories We do important interesting and substantive work that matters That s why we hire associates with the intellectual curiosity energy and drive to want to make a difference The bar is unapologetically high So is the impact you can have here What makes Gartner a great place to work Our vast virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally How far you go is driven by your passion and performance We hire remarkable people who collaborate and win as a team Together our singular unifying goal is to deliver results for our clients Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results This is why year after year we are recognized worldwide as a great place to work What do we offer Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when it s productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring Ready to grow your career with Gartner Join us The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company s career webpage as a result of your disability You may request reasonable accommodations by calling Human Resources at 1 203 964-0096 or by sending an email to Job Requisition ID 104882 By submitting your information and application you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence Gartner Applicant Privacy Link For efficient navigation through the application please only use the back button within the application not the back arrow within your browser