Product & Content Marketing Lead — Ivp Semiconductor

1 week ago

Yelahanka, India iVP Semiconductor Full time

Location: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions. What you’ll do - Own product storytelling & content across the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets. - Lead with customer insight: mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products. - Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives. - Create bold, original concepts: campaigns and content that feel B2C-clear and compelling while staying technically credible. - Drive GTM alignment with product, sales, and technical teams; prioritize stories thatearn attention and convert. - Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice. - Measure & iterate with simple, outcome-oriented reporting. What success looks like - Content that attracts the right audience and influences qualified pipeline. - Rising organic visibility on priority topics driven by distinctive ideas, not just keywords. - Strong executive social engagement tied to meaningful inbound interest. What you bring - 5–10 years in product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome). - Comfort interviewing SMEs/customers and translating voice-of-customer into positioning, not just paraphrased specs. - Portfolio showing creative concepts (headlines, hooks, campaigns) and long-form clarity. - Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed. - Bias for clarity, credibility, and brave ideas. Nice to have - India-market experience/localization chops. - Exposure to power electronics or adjacent hardware domains. Compensation: Market-competitive; flexible for exceptional candidates. How to apply - LinkedIn Easy Apply, or email gethired@ivpsemi.com (subject: Product & Content Marketing Lead – Your Name). - Include 2–3 samples that show customer-insight-led storytelling and bold creative choices. - You can also message us on LinkedIn. Submit Answers to the Following questions 1. Show one example where a customer-insight-led idea moved a business metric (pipeline, organic, conversion). What insight unlocked it? 2. Link a sample with a distinct point of view (not generic “feature → benefit”). What was your role? 3. In 3–5 bullets, outline how you turn customer interviews into a messaging hierarchy and campaign concept. There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.

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