Product Marketing Manager

Job Description

Who are we and What do we do

InMobi Group's mission is to power intelligent, mobile-first experiences for enterprises and consumers. Our businesses across advertising, marketing, data and content platforms are shaping consumer experiences in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company's 2018 World's Most Innovative Companies.

What's the InMobi family like

Featured among the Great Places to Work in India, China and other geographies since 2017, our Culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise

We offer you an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi , working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

What you will be doing

We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi's Performance DSP. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape. Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your contribution will be instrumental in shaping InMobi's demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth.

In this role, you will help position InMobi's Performance DSP as the leading platform for mobile in-app performance advertising. You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP.

The Impact You'll Make

- Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
- Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP.
- Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions.
- Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams.
- Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness.
- Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate progress to key stakeholders.
- Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape.
- Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
- Refine our Performance DSP positioning through competitive analysis, including win/loss assessments against other mobile advertising and user acquisition platforms.
- Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP.

What we are looking for

- 8+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
- Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
- Experience working on multiple products at various stages of maturity
- Exceptional communication skills, oral and written
- Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
- Strong problem-solving and conceptual thinking skills
- Ability to work cross-functionally across time zones, and in a team and/or matrix environment
- Ability to influence key stakeholders across regions