
3 Days Left Social Media
2 weeks ago
About Bridlen
Bridlen is a premium shoemaker dedicated to craftsmanship, timeless design, and honest shoemaking. Were looking for a Social Media & Content Executive who can translate our story into engaging content that resonates with our growing community.
Key Responsibilities
1. Content Creation
- Create and edit captions, reels, stories, and short-form videos that align with the Bridlen brand.
- Support product shoots and behind-the-scenes coverage at the workshop.
- Write engaging content for posts, emailers, and website updates.
- Develop mood boards that reflect the brand identity and campaign direction.
2. Management
- Maintain a structured weekly/monthly calendar to ensure consistent, high-quality posting.
- Plan content around product launches, campaigns, and seasonal brand moments.
- Respond to comments and DMs in the Bridlen voice.
4. Trend & Competitor Monitoring
- Keep track of trending formats, audio, and storytelling ideas.
- Suggest adaptations that suit Bridlens premium identity.
5. Campaign Support
- Assist in executing digital campaigns and partnerships.
- Coordinate with paid ad team by preparing assets.
6. Collaboration
- Coordinate with the founders, shoemaker, and creative director to highlight technical storytelling.
What Makes This Role JuniorMid Level
- Hands-on, execution-focused, with space to learn and grow.
- Supports team, creative director and founders in strategy, but owns daily execution.
- Focus on storytelling + tactical posting rather than high-level campaign planning.
Requirements
- 12 years experience in social media/content creation.
- Strong content writing and communication skills.
- Familiarity with Instagram, YouTube, and luxury/fashion branding.
- Basic skills in Canva or video editing apps. Adobe Suite is a bonus
- Interest in craftsmanship, shoes, or fashion (preferred).
- Self-driven and detail-oriented, comfortable in a startup-like setup.
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