Apply in 3 Minutes Performance Marketing Executive

1 day ago


Mumbai, India Weekday AI Full time

This role is for one of the Weekday's clients Salary range: Rs 600000 - Rs 800000 (ie INR 6-8 LPA) Min Experience: 4 years Location: Mumbai JobType: full-time We are seeking a data-driven and creative Performance Marketing Executive to manage, optimize, and scale paid campaigns across multiple digital platforms. The ideal candidate will have a strong grasp of performance marketing strategies, audience targeting, and conversion optimization to drive measurable business growth. Type: Full-time Location: Prabhadevi/Parel (5-minute walk from the station) Working Days: Monday to Friday (Weekends off) Requirements Key Responsibilities 1. Paid Campaign Management - Plan, set up, and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms. - Efficiently manage budgets to ensure maximum ROI and performance outcomes. 2. Lead Generation & Conversion Optimization - Develop and execute funnel-specific campaigns for Ecommerce, B2B2C, and B2B segments. - Optimize ad creatives, copies, and landing pages to boost conversion rates. 3. Performance Monitoring & Reporting - Track and analyze campaign performance using tools like Google Analytics and Ads Managers. - Provide weekly and monthly reports with actionable insights for continuous improvement. 4. Creative Collaboration - Collaborate with design and content teams to develop engaging visuals, videos, and landing pages that drive conversions. 5. Testing & Experimentation - Conduct A/B tests on creatives, CTAs, audience segments, and placements to enhance performance. 6. Audience Strategy - Define and manage remarketing, lookalike, and custom audience strategies to maximize reach and engagement. Required Skills - Google Ads - Meta Ads - LinkedIn Ads - Paid Campaign Strategy - Lead Generation Campaigns - Paid Campaign Optimization



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