Manager / Sr. Manager BD & CS - BTL - Experiential

2 days ago

Mumbai, India Expertiz Full time

Job Description We're looking for a highly driven Manager / Sr. Manager, Business Development & Client Servicing, to lead our BTL (Below-The-Line) and Experiential marketing efforts. This role is crucial for fostering deep client relationships, securing new business, and ensuring the seamless, innovative delivery of experiential campaigns. You'll be a strategic partner to our clients, leveraging industry insights to craft compelling experiences and drive significant growth. Key Responsibilities: - Client Relationship Management: Act as the single point of contact for all BTL clients, building and strengthening existing relationships through proactive servicing to ensure organic growth and client satisfaction. - Project Lifecycle Oversight: Understand the complete project lifecycle for events, activations, and experiential marketing initiatives, ensuring all deliverables are met precisely according to timelines. - Business Development & Growth: Actively develop new business opportunities and work closely with the VP BTL to achieve ambitious growth targets. This includes identifying potential clients, pitching innovative solutions, and securing new partnerships. - Strategic Insights: Leverage deep industry knowledge to provide key insights and strategic recommendations that effectively fulfill clients experiential marketing needs, positioning us as a thought leader. - Revenue Accountability: Take full accountability for achieving set revenue and business targets, driving the financial success of the BTL and Experiential division. Required Skills: - Experiential Marketing Expertise: Adept at conceptualizing, strategizing, executing, and coordinating all aspects of events, activations, and other experiential marketing requirements. - Brand & Campaign Understanding: Ability to thoroughly understand brand propositions and campaign objectives, then provide tailor-made, innovative solutions and recommendations to clients. - Leadership & Project Management: Demonstrate strong leadership skills and the ability to actively handle turnkey projects from inception to completion. - Cross-Departmental Collaboration: Collaborate effectively with other internal departments to ensure smooth project management and seamless execution of campaigns. - Industry Trend Integration: Stay continuously plugged into the latest trends in media and technology, possessing a strong ability to weave these emerging elements into experiential campaigns for maximum impact.

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