▷ (Immediate Start) Marketing Manager

Position Marketing Manager Experience 4-6yrs Location Pune Fortytwo Labs is pioneering -Control India s first indigenous post-quantum cryptography and cybersecurity platform Already trusted across defense BFSI telecom and national critical infrastructure we are now scaling our go-to-market engine with a hybrid model direct enterprise sales a strong partner ecosystem and an emerging global developer community We are looking for a Marketing Manager 4-6 years who can own demand generation partner product marketing and Generative AI Optimization GEO ensuring that Fortytwo Labs is discoverable across search engines and AI assistants alike If you thrive at the intersection of storytelling analytics and emerging tech this is your opportunity to shape visibility for one of India s fastest-growing cybersecurity companies Role 1 Generative AI Optimization GEO SEO Define and execute strategies for Generative AI Optimization GEO to ensure Fortytwo Labs appears correctly and prominently in AI-driven answer engines ChatGPT Gemini Copilot Perplexity Maintain canonical company fact sheets structured data schema org FAQs and authoritative content to reduce hallucinations and increase citations Manage end-to-end SEO on-page optimization keyword strategy link building and technical health 2 Partner Ecosystem Marketing Build co-marketing campaigns with OEMs Red Hat MongoDB resellers HPE SIs and ISVs Develop joint solution briefs case studies webinars and event strategies Track and report partner-sourced pipeline and ROI on MDF usage 3 Demand Generation Integrated Campaigns Plan and execute multi-channel campaigns Google Ads LinkedIn email retargeting webinars expos Align campaigns with BFSI defense telecom and critical infra audiences Own website CRO landing pages and inbound lead conversion 4 Product Solution Marketing Translate complex cryptographic innovations MFA42 ACCESS42 COMM42 Q-DataVault API Security into compelling positioning Create sales enablement kits one-pagers presentations battlecards regulated-sector narratives Support product launches with coordinated GTM plans 5 Developer Community Marketing Collaborate with product teams to produce SDK documentation tutorials and technical blogs Seed developer community engagement through webinars hackathons and developer newsletters 6 Content PR Social Media Drive thought leadership blogs articles whitepapers videos analyst engagement Own social media calendar highlight wins awards and industry recognition Manage PR efforts to secure coverage in CIO tech media 7 Marketing Ops Analytics Manage budgets campaigns and agencies vendors Own funnel analytics MQLSQL conversion SEO GEO SOV CAC MQL partner-sourced pipeline Ensure marketing automation HubSpot Marketo UTM hygiene and dashboards are reliable Requirements 4-6 years of experience in B2B technology marketing SaaS cybersecurity enterprise software Proven track record in SEO and working knowledge of GEO Generative AI Optimization Experience in partner marketing and enterprise demand generation Ability to create content for both technical developer security architects and business CIO CISO regulators audiences Tools Google Ads LinkedIn Campaign Manager HubSpot Marketo Google Analytics 4 SEMrush Ahrefs bonus for Looker Tag Manager Excellent written and verbal communication skills Self-starter with ability to manage multiple campaigns deadlines and stakeholders Why Fortytwo Labs Shape the AI-era discoverability strategy GEO for a pioneering cybersecurity platform Work with global OEMs and partners Red Hat HPE MongoDB to scale enterprise adoption Be part of a deep-tech company already securing millions of identities and transactions across India s most critical sectors Entrepreneurial flat culture where your work directly drives pipeline and brand visibility