Manager- Growth

4 weeks ago

Bengaluru, Karnataka, India Navi Full time
About Navi

Navi is one of the fastest-growing financial services companies in India providing Personal &

Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first

financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML

capabilities, technology, and product expertise, Navi is dedicated to building delightful customer

experiences.

Founders: Sachin Bansal & Ankit Agarwal

Know what makes you a "Navi_ite" :

1.Perseverance, Passion and Commitment

• Passionate about Navi's mission and vision

• Demonstrates dedication, perseverance and high ownership

• Goes above and beyond by taking on additional responsibilities

2.Obsession with high quality results

• Consistently creates value for the customers and stakeholders through high quality outcomes

• Ensuring excellence in all aspects of work

• Efficiently manages time, prioritizes tasks, and achieves higher standards

3.Resilience and Adaptability

• Adapts quickly to new roles, responsibilities, and changing circumstances, showing

resilience and agility

Key Responsibilities:

● Growth hacking and Strategic thinking: First principles thinking to drive strategic

growth projects with transformative potential for Navi's businesses. Design GTM of new

products/features launches

● Customer Lifecycle Management: Drive Acquisition, Retention and Reactivation

charters by improving quality of acquisition and engagement campaigns through cohort

level A/B experiments and differentiated communication. Increase Users/ Transactions/

AUM as well as positively impact customer experience

● Ownership: Own campaign creation across outbound channels (Push notifications,

SMS/RCS, Whatsapp, Email) and in-app opportunities

● Stakeholder management: Work closely with product, business, data science/analytics,

brand teams and external stakeholders to align on growth objectives

● Data backed approach: Analyze customer data and feedback to identify opportunities

for improving customer satisfaction and engagement

● Reporting: Monitor and report campaign performance and key success metrics.

Maintain and publish dashboards/reports at a channel, cohort, or campaign level.

Qualifications:

Must Have:

● 5+ years experience across Growth marketing/Customer Lifecycle Management,

Mo-engage/Clevertap/any other engagement platform, MMP (Mobile Measurement

Partner like Appsflyer etc.), category management, marketing or product roles with a

very good grasp on analytics, customer understanding & content

● Growth-first thinking with a focus on achieving strategic objectives. Track record of

driving growth at scale

● Proven experience in setting up and managing multi-channel marketing campaigns for

different user journeys

● Highly analytical and data-driven approach with strong verbal & written communication

skills

● Excellent interpersonal skills for collaborative work, ability to thrive in a fast-paced

environment, and ownership

● Adaptability to navigate the evolving marketing landscape and explore new trends and

technologies.

Good to Have:

● Experience in the BFSI industry or fintech startups

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