Manager - Ad Sales

Job Description

- We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business.
- Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses.
- In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

The Role

- This role is a key enabler in helping Razorpay's merchant ecosystem succeed by leveraging Razorpay's marketing stack to drive user acquisition and boost transactions.
- The role involves managing a contextualized rewards ecosystem across various formats, including discount offers, promotions, and advertisements, while building strategic partnerships and ensuring strong PL ownership of rewards and ads for their growth marketing suite - Razorpay Engage, which will help businesses acquire, retain, and revive customers through intelligent payment-driven engagement strategies.
- Engage enables brands to create personalized incentives, targeted offers, and loyalty programs.
- With solutions like Wallet as a Service, Offers Engine, and Rewards Marketplace, businesses can seamlessly integrate engagement into their customer journey.

Roles & Responsibilities

- Be a part of the Merchant Alliances team to identify, close and manage partnerships with enterprise merchants across industries and geographies, while maintaining a healthy pipeline of enterprise merchants across categories.
- Drive rewards aggregation across multiple formats, including discount offers, banner ads, gift cards, memberships, cashback, and reward points.
- Expand rewards distribution across various publishing channels to maximize engagement and conversions.
- Design and implement tactical rewards programs for customers to drive user acquisition, retention, and engagement.
- Engage and manage relationships with key stakeholders, ensuring business growth for offers and advertisements.
- Own initiatives end-to-end, working cross-functionally with Product, Solutions, and Operations teams to optimize, execute, and deliver high-impact campaigns.
- Establish and track key performance indicators (KPIs) for individual merchant programs and present performance insights to partners.
- Maximize offers and ads-based revenue while maintaining and expanding the merchant rewards catalog.
- Identify new growth opportunities by leveraging market trends and user feedback.

Mandatory Qualifications

- Experience: Minimum 6 years of overall experience, with at least 3+ years in Growth, Partnerships, or Business Development in Digital Ads Performance Marketing.
- Strategic Thinking: Prior experience in 0 to 1 product establishment and scaling new initiatives.
- Merchant Partnerships: Demonstrated ability to source, onboard, and manage merchant-funded offers and marketing funnels.
- Program Management: Ability to handle multiple time-sensitive projects with competing priorities.
- Strong Communication & Relationship Management: Proven ability to forge deep relationships with merchants and drive revenue growth.
- Data-Driven Mindset: Strong analytical skills to interpret data, optimize performance, and make informed decisions.
- Technical & Financial Acumen: Understanding of contractual, financial, and operational aspects of the business.
- Tech Proficiency: Skilled in Microsoft Office Suite (Excel, PowerPoint) and familiarity with performance marketing tools.
- Cross-Functional Collaboration: Ability to influence Operations, Solutions, and Product teams to drive business priorities.
- Willingness to Travel: Open to travel for merchant and banking partner meetings.