Digital Marketing Manager

About the Role The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. Role & responsibilities - Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. - Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, , Twitter). - App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns. - Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. - Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). - Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. - Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. - Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. - Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. - Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile - Educational Background: Holds a degree in Marketing, Business Administration, or a related field. - Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. - Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. - Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. - Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. - Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. - Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. - Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. - Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. - Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.