Digital Marketing Executive, Graduate Admissions

4 days ago


Ahmedabad India Ahmedabad University Full time

Job Description Role Summary: Digital Marketing Specialist with knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools. Responsibility: - Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines. - Work with various content formats such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence. - Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement. - Perform competitive analysis to identify opportunities - Improve conversion of owned and earned media traffic - Develop effective cross-channel social media optimization strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of graduate Admissions. - Proactively identify on-page SEO opportunities. - Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising. - Generate internal reports on a regular basis - Execute new and creative collaborations Key Skills: - Strong verbal communication skills for articulating ideas to colleagues and clients - Excellent written communication skills for producing high-quality content - Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. - Knowledge of existing and emerging social media platforms - Creative thinker with a passion for innovation and continuous improvement Qualification: - Bachelor's degree in Marketing, Communications, or a related field or with 2 - 4 years of digital marketing experience



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