ABM Demand Marketing Manager

Job Description About Fello Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market. With massive growth potential and a track record of success, we're just getting started. If you're passionate about innovation and want to be part of an industry-defining team, Fello is the place to be. About You You're an ABM-first demand marketer who turns named-account strategy into pipeline and revenue. You orchestrate multi-channel plays across LinkedIn (sponsored, InMail, retargeting), email, content, and events, meeting each buying committee where they are. You own our ideal customer profile: you keep it current, turn it into clear segments, and craft simple, persona-specific messages and tiered experiences. You write tight, conversion-focused copy and constantly test offers, formats, CTAs, and cadences. Fluent with AI (ChatGPT, Claude) and ABM/CRM tools, you build actionable dashboards for engagement, CTR/CPL, ROI, and pipeline influence, partnering with Sales/RevOps to optimize in-flight. A proactive self-starter, you thrive in high-growth SaaS. You Will - ABM Strategy & Execution - - Design and lead multi-channel ABM programs to engage target accounts at every stage of the buying journey. - Drive LinkedIn-based demand generation campaigns, including sponsored content, InMail, retargeting, and custom audience activation. - Create account-specific campaign plays that integrate paid, email, content, and events into cohesive experiences. - Campaign Development - - Develop short-form, high-conversion content for LinkedIn ads, landing pages, nurture programs, and outbound sequences. - Tailor messaging and creative assets to specific personas and account tiers to increase relevance and engagement. - Test and optimize ad formats, CTAs, and campaign structures to maximize engagement and conversion. - ICP Expert - - Understand the ICP at a high-level and be liaison for the marketing team in building more targeted messaging throughout department - Continuously refine the research and definitions of ICP-, ICP, and ICP+ - Segmentation & Personalization - - Develop targeted ad and email campaigns using AI, data-driven ABM audience segmentation, behavioral triggers, and dynamic content. - Work closely with the CRM team to refine audience segmentation for more personalized and relevant messaging. - Analytics & Reporting - - Build dashboards and reports to track ABM program success, including engagement by account, pipeline influence, and ROI. - Monitor campaign performance by channel (CTR, CPL, pipeline impact) and optimize in real-time. - Provide insights and recommendations to continuously improve targeting and personalization. You Have - 5+ years of experience in demand generation or ABM marketing within a B2B SaaS environment. - Hands-on experience managing LinkedIn campaigns (ads manager, analytics, retargeting). - Strong knowledge of account segmentation, targeting, and personalization strategies. - Familiarity with modern AI-driven ABM tech stack. - Proven track record of pipeline influence and ABM campaign success. Preferred Requirements - Bachelor's Degree in Marketing, Communication, Journalism or related field - HTML/CSS knowledge for email template customization is a strong plus - Experience in B2B MarTech industry, real estate industry, or a SaaS background Our Benefits - Competitive Compensation: Attractive salary and benefits package. - Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance. - Professional Growth: Opportunities for career advancement and professional development. - Health & Wellness: Comprehensive health vision insurance plans. - Paid Time Off: Generous PTO and paid holidays to recharge and relax. - Collaborative Culture: A supportive team environment that values innovation and collaboration. - Equity Options: Opportunity to own a part of Fello and share in our success. - Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.