Senior Manager Business Planning

2 weeks ago

Bengaluru India Vedantu Full time

Job Description

Senior Manager Business Planning

Location: HSR Layout, Bengaluru

Working Days: 6 Days, In Office

Key Responsibilities:

1. Strategic Planning & RCA

- Build out structured frameworks to track key YouTube performance metrics: video inputs, watch-time, views, subscriber growth, conversion ratios, revenue.
- Develop hypotheses and perform RCA where performance diverges from benchmarks e.g., declining subscriber growth despite increasing content volume.
- Identify broken links in the funnel from content creation to content outcome and develop initiatives to fix or optimize them.

2. Channel Performance Forecasting

- Design weekly, monthly, and quarterly metric projections using statistical and data trend models.
- Forecast subscriber growth, content productivity, and ROI by channel type, content theme, or creator tier.
- Build predictive models to guide content planning and budgeting.

3. Financial & Operational Integration

- Link YouTube performance metrics to broader business KPIs (e.g., cost per subscriber, lead-to-customer funnel, revenue per video).
- Conduct financial analysis on cost per video, revenue attribution, and ROI of various content buckets.
- Provide inputs to senior leaders on channel profitability and monetization potential.

4. Dashboarding & Data Storytelling

- Create and maintain live dashboards in Google Sheets or Looker Studio to track top-level and granular performance metrics.
- Translate complex data into clear visual stories for executive updates.
- Provide weekly/fortnightly briefings to Content Strategy, Finance, and Marketing leaders.

5. Cross-Team Collaboration

- Work closely with:
- Content Ops for real-time data integration
- Category & Growth Teams to track and plan subscriber acquisition through YouTube
- Finance to model channel budgets and ROI
- Founders and CXOs for quarterly strategic reviews
- Collaborate with teachers, editors, and script leads to tie data into creative strategies and experimentation.

6. Experimentation & Continuous Optimization

- Build a robust A/B testing framework across content types, thumbnails, titles, and formats
- Track cohort behaviors and engagement curves to identify stickiness patterns
- Suggest and test optimizations based on behavioral analytics and subscriber drop-off patterns

Key Skills & Competencies:

Strong expertise in business finance, planning, and analysis.

Advanced proficiency in financial modeling, forecasting, and scenario planning.

Strong command of data visualization and BI tools (Excel, Power BI, Tableau, SQL preferred).

Excellent analytical and problem-solving skills with attention to detail.

Ability to translate financial and data insights into clear business recommendations.

Strong communication, stakeholder management, and presentation skills.

High level of business acumen with the ability to work in a dynamic environment.

Qualification & Experience:

MBA (Finance/Strategy) or CA/CPA/CFA with relevant experience.

612 years of progressive experience in business planning, FP&A, or strategy & finance roles.

Prior experience in high-growth industries (e.g., EdTech, Technology, Consumer, Services)

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