Performance Marketing Associate

1 week ago

Noida India upGrad Study Abroad Full time

Job Description Performance Marketing Associate Location: On-site Noida Experience: 24 years Employment Type: Full-time Role Overview The Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn, Bing, affiliate networks, and other paid media channels. This role requires a strong analytical mindset, excellent attention to detail, and the ability to manage multiple campaigns simultaneously to drive high-quality student leads at scale. Key Responsibilities 1. Campaign Strategy and Execution - Assist in developing performance marketing strategies for lead acquisition across all digital channels. - Build, launch, and manage ad campaigns on Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Bing Ads and more. - Coordinate with affiliate partners and networks to expand campaign reach. - Ensure all campaigns are aligned with business goals, budgets, and timelines. 2. Optimization and Performance Management - Monitor and analyze campaign metrics such as CTR, CPC, CPL, conversion rate, and ROAS. - Conduct A/B testing on creatives, ad copies, targeting, and landing pages to continuously improve performance. - Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum ROI. 3. Analytics, Reporting, and Insights - Use Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiveness. - Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakeholders. - Track lead flow through the funnel using LeadSquared CRM to evaluate lead quality and optimize campaigns accordingly. 4. Collaboration and Cross-functional Coordination - Work with the design and content teams to develop high-performing ad creatives and messaging. - Coordinate with sales and admissions teams to align campaign messaging and lead handling processes. - Stay updated on platform policy changes, new features, and digital marketing best practices. 5. Market and Competitor Research - Conduct regular competitor benchmarking to understand market dynamics and identify opportunities. - Explore emerging platforms and trends to test new lead generation tactics and expand channel mix. Required Qualifications and Skills - 24 years of hands-on experience in performance or paid acquisition roles. - Proficiency with tools and platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bing Ads. - Strong working knowledge of Google Analytics (Universal and GA4), and experience using Google Sheets for data handling and reporting. - Experience with LeadSquared CRM or similar lead management tools. - Demonstrated ability to analyze campaign data, draw insights, and optimize for performance. - Excellent project management and multitasking skills. - Strong communication and collaboration skills with an ability to work cross-functionally. - Highly detail-oriented with a test-and-learn mindset. Preferred Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field - Experience in the education or edtech sector, especially in international education or study abroad would be a plus.

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