Market Development Representative

Market Development Representative -

Company overview:

TraceLink's digital network – today used by more than 290,000 Healthcare and Life Sciences entities around the world – digitalizes the supply chain operations between trading partners to create the visibility required to protect the medicines that patients rely on to lead healthier lives. Founded in 2009, TraceLink operates 6 global offices with over 800 employees and serves more than 1,600 customers on behalf of billions of patients worldwide.

TraceLink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

The role:

We're hiring dynamic Market Development Representatives (MDRs) to join our Pune-based team and accelerate the growth of TraceLink's Partner Innovation Program. In this role, you'll collaborate with our global Business Management and Channel teams to engage System Integrators (SIs) and Independent Software Vendors (ISVs), generate interest in the OPUS Link Lab, and drive onboarding to expand the TraceLink Partner Network.

Responsibilities:

- Gather market intelligence and deeply research System Integrator (SI), Independent Software Vendor (ISV), and prospect accounts through public and private data sources
- Qualify and score inbound & outbound partner leads to identify and prioritize key companies & personas within the SI / ISV ecosystem for maximum campaign effectiveness
- Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
- Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
- Quickly follow up on partner marketing campaigns and inbound interest to create and maintain account intelligence briefs for Sales and Account Executives (AEs) to prepare them for prospect and customer meetings
- Enable and support partner ecosystem by building deep understanding of TraceLink's platform, solutions, and overall value proposition
- Engage partners with compelling value messaging to encourage participation in TraceLink's partner programs
- Collaborate with Channel Partner Managers and Account Executives to create targeted account lists and develop outreach strategies—including call scripts and email messaging—to generate opportunities and accelerate pipeline growth
- Work closely with MDRs focused on customers and prospects to drive joint business opportunities in alignment with ecosystem partners
- Work with Marketing & Sales Operations, and Business Management to enrich, cleanse and triage partner account data
- Engage with functions such as Business Management, Marketing, Channels and Alliances, and Sales to understand business priorities
- Document activity in Salesforce and report qualitative and quantitative results on a weekly basis, with a focus on partner pipeline development and onboarding progress.

Qualifications:

- 2 to 6 years Experience in Market Development, Sales Development, Inside Sales, Lead Generation, Partner Development or Business Development roles, ideally within a SaaS organization, Systems Integrator, ISV, or enterprise tech environment.
- Demonstrated ability to effectively research, qualify, and engage partner leads and business opportunities, especially in global B2B ecosystems.
- BA/BS or equivalent educational or professional experience
- Willingness and ability to work in shifts aligned to both EMEA and US business hours to ensure timely support and collaboration across global teams.
- Experience with Salesforce.com, Marketo, or similar applications, with an emphasis on partner or channel workflows.
- Excellent knowledge of MS Office (Word, PowerPoint, and Excel).
- Clear, concise, and professional communication style, both written and verbal, with the ability to engage technical and business stakeholders.
- Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy
- Proven experience working closely with cross-functional teams
- Ability to work in a fast-paced international start-up environment

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