Lead - Omnichannel Marketing

3 days ago

Bengaluru, India Indegene Full time

Job Description

1. Omnichannel Marketing Strategy & Execution:

- Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
- Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
- Optimize marketing efforts using data-driven insights and analytics.

2. Campaign Management:

- Oversee the planning, execution, and performance tracking of marketing campaigns.
- Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.

3. Client & Stakeholder Collaboration:

- Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
- Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
- Provide strategic recommendations to clients based on market trends and campaign performance data.

4. Performance Monitoring & Optimization:

- Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
- Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
- Continuously refine marketing approaches based on data and client feedback.

5. Compliance & Industry Alignment:

- Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
- Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.

Must Have:

- 5-7 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
- Strong background in digital marketing, omnichannel strategies, and campaign execution.
- Deep understanding of omnichannel marketing principles.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Proficiency in data analytics, reporting, and campaign optimization.
- Excellent communication and stakeholder management skills.
- Bachelors/Masters degree in Marketing, Business, Communications, or a related field.
- Certification in digital marketing, project management, or marketing automation is a plus.

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