VP-Integrated Marketing

3 days ago

Bengaluru India Delhivery Full time

Job Description Role: VP, Integrated Marketing & Operations Reports to: SVP and Head of Marketing Location: Bengaluru The Opportunity: Building the Machine Delhivery is moving from a phase of rapid experimentation to a phase of predictable scale (FY27). We are looking for a senior operational leader to architect and run our Marketing Execution Engine. We do not need another idea generator for this role. We need a General. While our VP Brand defines the narrative (The Why) and our Growth team solves for acquisition (The Who), you will own the How and the When. Your mandate is to replace ad-hoc heroics with scalable systems, ensuring that our high-volume campaigns across Corporate, Consumer, and Direct lines ship with precision, quality, and speed. Key Responsibilities 1. Own the End-to-End Execution Engine - Campaign Orchestration: Lead the delivery of all marketing campaigns. You are the conductor who ensures the creative, media, and channel teams hit their cues. - Events & Activations: Oversee the logistical planning and execution of offline events, internal marketing, and PR activations. - Asset Management: Ensure the efficient reuse and distribution of assets across cities and channels. Stop the reinventing the wheel cycle. 2. Operational Excellence & Process Design - Build the System: Design and implement the workflows, approval matrices, and project management tools (e.g., Asana/Jira) that allow the org to scale. - Resource Allocation: Manage the traffic of the marketing department. You decide how resources are deployed to prevent bottlenecks before they happen. - Quality Control: You are the final gatekeeper of shipping. You ensure that speed never compromises the brand standards defined by the Brand team. The Handshake: How You Partner To succeed, you must respect the design of the org. This role relies on clear boundaries to move fast - With Brand: You are not responsible for defining the Brand Strategy or Visual Identity. You receive locked brand guidelines and upstream narratives from the VP Brand and deploy them efficiently. - With Growth: You do not own performance analytics or app optimization. You execute the influencer and creative mandates that the Growth team requires to hit their numbers. Who You Are - The Operator: You love Gantt charts as much as creative briefs. You find joy in a perfectly executed timeline. - The Systems Thinker: You have a background in Operations, Engineering, or Program Management. You view marketing as a supply chain of ideas that needs to be optimized. - The Leader: You have managed large, cross-functional teams and know how to drive accountability without being a bureaucrat. - High Tolerance for Complexity: You can manage multiple workstreams (PR, Events, Digital) simultaneously without losing your cool. Qualifications - 10-12+ years of experience, with at least 5 years in a senior operational or integrated marketing role. - Proven track record of managing complex campaign calendars in a high-growth environment. - Strong proficiency in project management methodologies (Agile, Scrum, etc.) - Bonus: Experience in logistics, tech, or environments where operations is the core culture.

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