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Digital Media Planner

4 weeks ago

Mumbai, Maharashtra, India The Starter Labs Full time
Technical Skills:

- Tools - Understands research/planning / Competitive tools such as comScore, MixPanel, GWI, Similar web, etc.
- Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests
- Budget management – owner of campaign budgets, ensure no overspends, Evaluate ROI
- Campaign planning – Owning media planning on 3rd Party platforms like The Trade Desk, Yahoo Programmatics, DV360, Amazon DSP, AppNexus, Criteo, TubeMogul, MediaMath, XandrInvest, Conversant, Quantcast, etc.
- Including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting. Should have worked on high decibel campaigns across multiple channels like OTT, DSPs, SSPs, DMPs with varied campaign KPI's
- Reporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise
- Continuous campaign inspection – Perform in-platform audits, strategies and monthly benchmarking that will lead to best-in-class execution and optimal results for clients
- Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets
- Ad serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc..
- Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management/Reporting:

- Overall ownership of regular reporting & larger tasks like QBRs/Monthly reviews/etc.
- Acts as the day-to-day liaison between the client, creative team, and 3rd Party platforms
- Advanced analysis via various segmentations outside of typical categories (device/geo/audience/etc)
- Ability to put together an entire client report (Excel/PPT) without much supervision
- Understands flowcharts / overall media mix schedules & implications

Presentation/Client Communication:

- Gain partner/client's trust in the team's capability & execution
- Taking the lead on e-mails addressed to the team and starting internal discussions if necessary
- Effectively communicate information in a digestible manner, keeping the client objective in mind
- Knows when to provide backing/support for team during client/partner conversations, especially during challenging times

Billing:

- Raising client's estimates
- Getting PO and maintaining spends accrual sheet
- Raising platform RO's

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Skill Set:

- 5 years of ad planning experience
- Possess excellent written and verbal communication skills, coupled with a strong commitment to continuous learning and growth
- Competency in MS office products