Media Planner-

2 weeks ago

Mumbai, Maharashtra, India Vertoz Full time
Job Description
What we want:
We are looking for a highly motivated Media Planner with 1-3 years of experience in biddable and non-biddable media planning. In this role, you will create media plans for various direct and publisher platforms along with platforms like Google Ads, Facebook, Instagram, LinkedIn, DV360, Snapchat. The ideal candidate will be a strong strategist with a deep understanding of both programmatic and direct media buys, bringing insights-driven planning to deliver measurable results.

Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.

What will you do:
Campaign Planning:

•Develop comprehensive media plans for both biddable (Google Ads, DV360) and non-biddable media (direct partnerships, publisher placements).

•Leverage programmatic platforms like DV360 to create targeted campaigns that maximize reach and ROI.
Campaign Execution & Optimization:

•Adjust strategies and plans based on real-time data, ensuring all campaigns are delivering optimal performance.

•Modify media campaign plans across digital channels, monitor performance, and provide optimization actions for key KPIs like CTR, CPC, and conversion rates.
Budget & Resource Management:

•Work closely with media buyers and other teams to allocate and manage campaign budgets efficiently.

•Ensure campaign budgets are met without exceeding cost limits, while delivering high-impact results.
Collaboration:

•Work closely with the creative, analytics, and client servicing teams to ensure the media strategy aligns with overall marketing objectives.

•Build and maintain strong relationships with publishers and external media partners.
Reporting & Analytics:

•Provide performance analysis, actionable insights, and optimization recommendations to improve future campaigns.

•Prepare regular reports for clients, showcasing key metrics and the success of the media plans.

Requirements
•2-3 years of experience in media planning, including both biddable and non-biddable channels.

•Proficient in Google Ads, Facebook Ads, DV360, Instagram, LinkedIn, and other relevant media platforms.

•Familiarity with programmatic platforms and audience segmentation tools.

•Strong communication, negotiation, and relationship-building skills.

•Data-driven with the ability to analyze performance and adjust strategies accordingly.

•Experience with media buying, campaign optimization, and reporting.

•Certification in Google Ads or Facebook Blueprint.

•Familiarity with Google Analytics or similar analytics tools.

•Experience working with DSPs (Demand-Side Platforms).

Benefits
•No dress codes

•Flexible working hours

•5 days working

•24 Annual Leaves

•International Presence

•Celebrations

•Team outings

•Referral Policies

Requirements

•2-3 years of experience in media planning, including both biddable and non-biddable channels.
•Proficient in Google Ads, Facebook Ads, DV360, Instagram, LinkedIn, and other relevant media platforms.
•Familiarity with programmatic platforms and audience segmentation tools.
•Strong communication, negotiation, and relationship-building skills.
•Data-driven with the ability to analyze performance and adjust strategies accordingly.
•Experience with media buying, campaign optimization, and reporting.
•Certification in Google Ads or Facebook Blueprint.
•Familiarity with Google Analytics or similar analytics tools.
•Experience working with DSPs (Demand-Side Platforms).

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