31/08/2025 Performance Marketing Expert

4 days ago

Jaipur, Rajasthan, India Metadrob Full time

Job Summary We are looking for a highly motivated Performance Marketing Expert to lead and execute our paid marketing strategies The ideal candidate will have hands-on experience managing digital advertising campaigns across various platforms Google Ads Facebook Ads etc with a strong focus on driving conversions optimizing for ROAS and leveraging data-driven insights to enhance campaign performance Key Responsibilities - Strategy Development Develop and implement data-driven performance marketing strategies across multiple channels including search display social and affiliate marketing - Campaign Management Plan execute and optimize performance marketing campaigns across platforms like Google Ads Facebook Instagram LinkedIn and other relevant channels - Budget Management Allocate monitor and optimize marketing spend to ensure efficient use of the budget while maximizing return on investment ROI and achieving performance targets - A B Testing Design implement and analyze A B tests to continually improve campaign performance and conversion rates - Data Analysis Analyze performance data and create reports to track campaign effectiveness identify trends and make recommendations for optimizations - SEO Collaboration Work closely with SEO teams to align paid and organic search strategies ensuring holistic growth in online traffic and conversions - Audience Targeting Leverage data to refine audience segmentation improve targeting and tailor campaigns to reach the right users at the right time - Conversion Optimization Monitor and optimize landing pages and ad creatives to improve user experience increase conversions and reduce bounce rates - Tools Platforms Stay updated on the latest tools trends and platforms Google Analytics SEMrush Hootsuite etc to ensure cutting-edge strategies and execution - Collaborative Reporting Work with the sales and product teams to align marketing strategies with business goals and ensure measurable outcomes Key Qualifications - Experience 3-5 years of hands-on experience managing performance marketing campaigns across platforms Google Ads Facebook etc - Education Bachelor s degree in Marketing Business Economics or a related field Technical Skills - Strong knowledge of Google Ads Facebook Ads Manager Google Analytics and other advertising platforms - Proficient in using tools such as Excel Looker Studio formerly Google Data Studio or similar analytics platforms to analyze data - Analytical Mindset Ability to analyze and interpret data make decisions based on insights and continuously optimize campaign performance - Project Management Strong organizational skills and ability to manage multiple campaigns simultaneously with attention to detail - Creative Thinker Experience in developing innovative campaign strategies and performance-boosting ideas - Communication Skills Excellent verbal and written communication skills to convey complex data insights and strategies to stakeholders Preferred Skills - Experience in affiliate and influencer marketing - Knowledge of marketing automation tools like HubSpot or Marketo - Prior experience in a fast-paced startup or e-commerce environment ref updazz com

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