Manager - Product Marketing

InMobi Advertising is a global technology leader helping marketers win the moments that matter Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles Trusted by 30 000 brands and leading publishers InMobi is where intelligence creativity and accountability converge By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact Through Glance AI we are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery Spanning diverse categories such as fashion beauty travel accessories home decor pets and beyond Glance AI delivers deeply personalized shopping experiences With rich first-party data and unparalleled consumer access it harnesses InMobi s global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide Recognized as a Great Place to Work and by MIT Technology Review Fast Company s Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond At InMobi Advertising you ll have the opportunity to shape how billions of users connect with content commerce and brands worldwide To learn more visit What you will be doing We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi s Performance DSP In this high-impact role you will develop and execute go-to-market strategies product positioning and messaging that distinguish InMobi s Performance DSP in the competitive mobile ad tech landscape Your focus will be on scaling our messaging globally as you manage product launches collaborate with cross-functional teams and create compelling sales and marketing materials Your contribution will be instrumental in shaping InMobi s demand-side product marketing strategy driving market leadership and contributing to our rapid growth In this role you will help position InMobi s Performance DSP as the leading platform for mobile in-app performance advertising You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns User Acquisition Retention Re-engagement Events optimization Creatives Targeting and Cross-platform Attribution all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP The Impact You ll Make Develop market positioning materials processes and products that differentiate InMobi s Performance DSP offerings including sales enablement tools presentations case studies whitepapers videos and thought leadership Collaborate with Sales Marketing and Product teams to create a consistent and compelling product message that effectively promotes InMobi s Performance DSP Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions Incubate alpha and beta Performance DSP products features from launch to scale for major customers and sales support teams Serve as the liaison between teams to bridge the gap between client feedback and InMobi s Performance DSP product development enabling adaptations to improve our products and market responsiveness Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success assess experimental results and communicate progress to key stakeholders Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape Become an expert on our Performance DSP customers through collaboration and market research defining and determining their needs experiences and expectations Refine our Performance DSP positioning through competitive analysis including win loss assessments against other mobile advertising and user acquisition platforms Partner with marketing teams field marketing design and digital marketing to develop comprehensive plans for content research demand generation PR brand design and product education across major markets for our Performance DSP What are we looking for 8 years of relevant functional experience in product marketing business strategy or product strategy ideally in mobile advertising app marketing or user acquisition Experience with mobile advertising platforms app install campaigns or performance marketing solutions for mobile apps preferred Experience working on multiple products at various stages of maturity Exceptional communication skills oral and written Strong narrative making and content writing skills - including sales enablement tools presentations case studies whitepapers customer videos points of views and thought leadership Strong problem-solving and conceptual thinking skills Ability to work cross-functionally across time zones and in a team and or matrix environment Ability to influence key stakeholders across regions The InMobi Culture At InMobi culture isn t a buzzword it s an ethos woven by every InMobian reflecting our diverse backgrounds and experiences We thrive on challenges and seize every opportunity for growth Our core values - thinking big being passionate showing accountability and taking ownership with freedom - guide us in every decision we make We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace Visit to better understand our benefits values and more