Product Marketing Manager

At SmartBear we deliver the complete visibility developers need to make each release better than the last Our award-winning and industry-favorite tools-TestComplete Swagger ReadyAPI and Zephyr-are trusted by over 16 million developers testers and software engineers at 32 000 organizations including world-renowned innovators like Adobe JetBlue FedEx and Microsoft Product Marketing Manager We are seeking a Product Marketing Manager to join SmartBear s Atlassian-focused team supporting our Zephyr and QTM4J product family Together these solutions represent the industry s most widely adopted test management offerings for Jira helping tens of thousands of teams plan manage and scale software testing inside the world s most popular issue-tracking platform About the Role In this role you will be responsible for building compelling narratives that showcase the value of Zephyr and QTM4J not only as leading test management solutions in Jira but also as enablers of AI-powered test automation with SmartBear AI In this role you will drive product adoption across customer segments and empower our partners to extend that value to their clients You will lead feature launches refine product positioning and create content that highlights the differentiated value of SmartBear solutions in enabling faster higher-quality software delivery You will collaborate closely with Product Management Engineering Sales and Partner teams in the US time zone to bring product innovations to market This role offers the opportunity to work at the intersection of Jira Agile DevOps workflows and modern test management practices shaping how we position our products in the market and how our partners help customers achieve quality at scale Key Responsibilities Launch Excellence Drive cross-functional go-to-market plans for Zephyr and QTM4J feature releases and product initiatives Positioning Messaging Define product and feature messaging that resonates with QA engineers testing team leaders and technical decision-makers Sales Enablement Equip sales and channel teams with effective messaging battlecards and competitive positioning to win in the Atlassian ecosystem Content Development Create technical and business-oriented marketing content that demonstrates ROI and best practices in Jira-native test management and automation Metrics Impact Define and track success metrics that show product adoption and customer value realization Customer Storytelling Develop compelling customer case studies and use cases across industries and team sizes Cross-functional Collaboration Partner with engineering sales marketing and Atlassian marketplace teams to align strategy and execution Competitive Intelligence Monitor competitors in the Atlassian Marketplace and shape differentiation strategies Basic Qualifications 6 years of professional marketing experience in B2B technology Familiarity with Agile DevOps and software testing practices and ability to translate these concepts for both technical and business audiences Proven ability to develop positioning messaging and GTM strategies for enterprise software products Experience driving cross-functional marketing programs from concept to launch Strong written and verbal communication skills with ability to translate technical concepts for various audiences Preferred Qualifications Experience marketing Atlassian ecosystem apps developer tools or software testing solutions Background in software development QA testing or related technical fields Competitive analysis skills with experience positioning against similar tools in crowded markets Track record of successful SaaS or marketplace-based product launches Strategic thinker with hands-on execution ability Experience working with solution partners and channel-based B2B buying cycles Why you should join the SmartBear crew You can grow your career at every level We invest in your success as well as the spaces where our teams come together to work collaborate and have fun We love celebrating our SmartBears we even encourage our crew to take their birthdays off We are guided by a People and Culture organization - an important distinction for us We think about our team holistically - the whole person We celebrate our differences in experiences viewpoints and identities because we know it leads to better outcomes Did you know Our main goal at SmartBear is to make our technology-driven world a better place SmartBear is committed to ethical corporate practices and social responsibility promoting good in all the communities we serve SmartBear is headquartered in Somerville MA with offices across the world including Galway Ireland Bath UK Wroclaw Poland and Bangalore India We ve won major industry product and company awards including B2B Innovators Award Content Marketing Association IntellyX Digital Innovator and BuiltIn Best Places to Work SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity We are an equal opportunity employer and make employment decisions based on merit qualifications and business needs We do not discriminate on the basis of race color religion sex national origin age gender disability veteran status sexual orientation or any other protected status under applicable laws We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart open driven accountable and curious