Manager - Marketing - Ecommerce (5-14 Yrs) Madurai (marketing/pr/advertising)

22 hours ago


Madurai, Tamil Nadu, India Smartwork Consultants Full time

We are hiring Marketing Manager for a FMCG manufacturing company Responsibilities - Work closely with the MP Hod s and external agencies to arrive at brand strategy and marketing strategy for the year - Derive the marketing plan and target from the broad strategy and operationalize them - Do both ATL BTL Activities- Develop and deploy successful inbound and outbound marketing campaigns and own their implementation from ideation to execution - Budget the marketing expenditure based on sales plan - Allocate the budget wisely and ensure marketing activities stay within the budget - Develop capable human resource through appropriate training and performance management Scope - Financial- e-commerce volume Plan vs Actuals - Marketing Budget vs Actual- Marketing Plan vs Actual- Marketing Expenditure vs RoI- Non-Financial- Brand Equity Index- Market Share- New Product Launch Lead Time- Customer Satisfaction e-commerce - People DevelopmentRequirements Experience 5 years ref updazz com



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