SEO Associate

4 weeks ago

Pune, Maharashtra, India Amber Full time
About Amber

Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth.

Role Overview

We're looking for a skilled and analytical SEO Analyst with 1–3 years of hands-on experience to help scale our organic growth across global markets. You'll be responsible for driving technical and content SEO improvements, analyzing performance data, tracking keyword/rank movements, and staying ahead of evolving trends such as Google's Generative Search (SGE/GEO) and Answer Engine Optimization (AEO).

CTC Offered - 4.5-5LPA

It is a strictly work from office role

Key Responsibilities

- Conduct detailed keyword research, URL mapping, and content gap analysis for service, city, and blog pages.
- Execute regular technical SEO audits using Screaming Frog, Google Search Console, and PageSpeed tools and work with developers to fix crawl, indexation, and CWV issues.
- Monitor and report rank tracking across high-priority keywords and regions using tools like Ahrefs and SEMrush.
- Build automated SEO dashboards and reports using Google Sheets, Looker Studio, and formulas
- Perform competitor analysis to benchmark Amber's performance and discover new backlink/content opportunities.
- Implement and optimize schema markup (FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility.
- Stay updated on the latest Google algorithm updates, SGE/AEO developments, and zero-click SERP trends.
- Support link-building and content strategy teams by surfacing high-opportunity pages and keywords.

Required Skills & Experience

- 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms.
- Proficient in Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
- Strong analytical skills with fluency in Google Sheets (including advanced formulas and visual reporting).
- Experience in rank tracking, SERP feature targeting, and competitor benchmarking.
- Knowledge of emerging SEO trends like GEO/SGE, AEO, and entity-based search.
- Ability to work collaboratively with product, content, and engineering teams.

Bonus Points

- Experience with mobile/app SEO (App Store Optimization for iOS/Android).
- Experience with China-specific SEO platforms or strategies (e.g., Baidu, Sogou, Shenma).
- Exposure to international SEO
- Familiarity with Looker Studio connectors, automated reporting, or SEO Python scripts.

Why Join Amber?

- Work at one of the fastest-growing global student platforms.
- Exposure to high-scale SEO challenges across international markets.
- Flat hierarchy, high ownership, and direct access to leadership.
- A collaborative team that values innovation, data, and transparency.

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