Digital Marketing Executive

10 hours ago


Bokaro JH IN SARASWATI AUTOTECH Full time

Job Summary The Digital Marketing Executive will be responsible for managing the institute s digital presence promoting courses online increasing inquiries through social media and online campaigns and supporting overall branding and visibility efforts Key Responsibilities 1 Social Media Management Create post and manage content across platforms like Facebook Instagram YouTube and LinkedIn Plan monthly content calendars and promotional campaigns Respond to comments messages and queries on time to engage audiences 2 Digital Advertising Lead Generation Run paid ad campaigns Facebook Ads Google Ads Instagram promotions Monitor campaign performance optimize cost per lead and report results Generate online inquiries and share leads with the counselling mobilization team 3 Website SEO Update course information and banners on the website Perform basic SEO keyword research on-page off-page optimization Track website traffic and conversions using Google Analytics 4 Content Creation Develop creative posts short videos and reels showcasing institute activities and student success stories Coordinate with faculty and students for event highlights testimonials and placement stories 5 Reporting Coordination Maintain daily and weekly reports of digital campaigns and leads Work closely with management to align marketing with admission goals Required Qualifications Skills Education Graduate Diploma in Marketing Mass Communication or related field Experience 1-3 years in digital marketing or social media management Education Training sector preferred Good knowledge of Facebook Ads Manager Google Ads Canva and MS Office Understanding of basic SEO analytics and content marketing Strong communication and creative thinking skills Key Attributes Innovative mindset and eye for detail Goal-oriented and self-motivated Ability to handle multiple campaigns simultaneously Passionate about digital trends and education marketing Salary Benefits Salary 12 000 - 20 000 per month based on experience Performance-based incentives Skill enhancement and certification support Job Types Full-time Permanent Pay 10 000 00 - 20 000 00 per month Benefits Health insurance Work Location In person



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