
Senior Content Writer
4 weeks ago
Were seeking a *Senior Content Writer & Social Media Strategist* to craft compelling narratives and drive our LinkedIn and broader social media presence. Youll leverage AIdriven writing and analytics tools to develop highimpact content that elevates iLEADs brand, amplifies student success stories, and attracts top talent and admissions.
Key Responsibilities
Content Creation & Editing
- Produce engaging, onbrand copy for LinkedIn, Instagram, Facebook, emailers, blogs, and website.
- Develop thoughtleadership articles showcasing iLEADs AI filmmaking, industry tieups, and academic innovations.
- Collaborate with design and video teams to script and storyboard social/video content.
- AIPowered Workflow*
- Utilize AI tools (e.g., ChatGPT, Jasper, MidJourney prompts) for ideation, draft generation, and optimization.
- Implement AIdriven SEO strategies: keyword research, onpage optimization, and performance tracking.
Social Media Strategy & Execution
- Build and own the LinkedIn content calendar: weekly posts, pulse articles, newsletters, and community engagement.
- Strategize platformspecific campaigns (Instagram Reels, LinkedIn carousels, Facebook posts) to boost reach, engagement, and lead generation.
- Monitor social analytics (reach, impressions, clickthrough rate, conversion) and refine strategies for continuous improvement.
CrossFunctional Collaboration
- Partner with Admissions, Alumni Relations, and Studio teams to surface student stories, event highlights, and faculty insights.
- Train internal stakeholders on best practices for AIaugmented content creation and platform use.
Thought Leadership & TrendSpotting
- Stay abreast of AI, EdTech, and social media trends; recommend new channels, formats, and tactics.
- Produce monthly trend reports and competitive benchmarking for the leadership team.
Required Qualifications
- Bachelors degree in English, Communications, Journalism, Marketing, or related field.
- 5+ years* of professional experience in content writing and social media strategyideally within education, tech, or agency environments.
- Demonstrated expertise in *LinkedIn strategy*, including longform posts, Pulse articles, and LinkedIn Ads.
- Handson experience with AI writing/analytics tools (e.g., OpenAI GPT, Jasper, ChatGPT plugins).
- Strong understanding of SEO best practices and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Excellent command of English, with impeccable grammar, tone adaptability, and storytelling flair.
- Ability to manage multiple projects under tight deadlines, with keen attention to detail.
Preferred Skills
- Experience with graphicforward social formats (carousel design briefs, Reels scripts).
- Familiarity with videoediting basics (e.g., creating captions, storyboarding).
- Prior work in highereducation marketing or brand communications.
- Knowledge of HTML/CMS platforms (WordPress, HubSpot).
- Basic photo/video editing skills (Canva, Adobe Premiere Pro).
What We Offer
-
- Competitive salary and performancebased bonuses.
- Collaborative, AIforward work environment with cuttingedge tools.
- Professional development stipends (courses, conferences, certifications).
- Flexible work arrangements and health benefits.
- Opportunity to shape the narrative of a premier, innovationled institution.
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