Freelance Marketing Consultant

3 weeks ago

Hyderabad India AdOnMo Full time

Job Description Background/Experience - Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms). - Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness). - Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing). - Experience in building or advising performance marketing + brand marketing strategies. About the Role Skillset - Deep understanding of digital channels (SEO/SEM, social, influencer marketing, referral programs, email, content, PR). - Ability to define positioning & messaging tailored to Indian consumer behavior. - Strong analytical mindset data-driven decision making, campaign ROI measurement. - Knowledge of gift card / rewards / fintech ecosystem would be a plus. - Network with agencies, influencers, and corporate gifting partners is an advantage. Engagement Type - Strategic guidance + execution oversight (not just advisory). - Should be comfortable working hands-on with a lean team. Expected Outcomes (90-day horizon) - Define marketing roadmap for growth (user base, corporate gifting, referrals). - Set up scalable campaign playbooks (digital + offline). - Establish a measurement framework for marketing ROI. - Provide clarity on brand positioning and communications. ```

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