PR Specialist

2 weeks ago


Delhi, India Expertiz Full time

Job Description Responsibilities: - Plan and direct public relations programs to create and maintain a favorable public image for Akosha. - Collaborate with the external PR firm to ensure optimal delivery of PR campaigns, maintaining a high level of communication. - Create company literature and other forms of communication. - Work with the marketing team to create marketing and promotional materials, both print and electronic. - Coordinate with advertisers for timely and usable ad submissions. - Copyedit, proofread, and revise communications. - Review email marketing campaigns. - Provide recommendations on site design and operation from a PR perspective. - Manage events organized by Akosha, in collaboration with managers and business units. - Promote products and services through public relations initiatives. - Develop marketing communications campaigns. - Create content to position Akosha as a thought leader in the industry. - Write and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletters, social media content, and speaking proposals. - Develop, execute, and maintain a communications strategy for key media contacts and customer references. - Research media coverage and industry trends. - Develop fresh story ideas for PR angles. - Conduct extensive media outreach. - Coordinate conferences, trade shows, and press interviews. - Help clarify Akosha's point of view to their main audience in case of discrepancies. Qualifications: - 3-6 years of relevant PR industry experience. - Experience both as a PR specialist in a company and a PR agency (understanding both sides of the table). - Established connections with the media fraternity. - Understanding of web technologies (preferable, but not mandatory). - Experience in branding, positioning, and lead-generation for a technology company. - Outstanding communication skills in copywriting, web content, email campaign content writing, blogging, etc. - Team player, with the confidence to take the lead and guide other departments when necessary.



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