Art Director

4 weeks ago

Mumbai, Maharashtra, India Reinforcement Consultants Full time

Taking compete responsibility for ideating visualizing and creating new innovative ideas design campaigns for all relevant sales channels both in the offline and online space keeping in mind the required timelines for each of the projects and brands ethos and language The knowledge about campaigns in both Print and digital mediums including social media and digital media Work on a wide range of projects and media using various software programs to visualize and develop innovative graphic designs Layout key guidelines to be followed for brand assets and elements across platforms - digital offline Parlors and aggregators Ensure uniformity of all branding elements with respect to colour palate font style design language etc Brainstorm ideas and concepts with the marketing team Help layout a detailed social media grid pattern and design language colour scheme brand tonality font style etc Designing digital ads that help in maximizing the efficacy of the campaign The ability to create packaging design and printing and development knowledge to be able to close the project - check all digital proofs cylinder proofs and sample proofs for colours and overall design Give approval to proceed to next stage The ability to coordinate with external agencies if need be for some creative requirements Please note ideally all marketing work is done inhouse for our brand The candidate must have experience in an advertising agency specifically with leading FMCG brands in the Food and Beverage category or an FMCG brand Experience with luxury international or lifestyle brands is a plus Understanding in Graphics Design and Visual Principles Design Principles Layouts Colour Fonts Proportions Themes etc Ability to manage brand shoots from a technicality point of view We need a self-motivated individual who can take full ownership of projects and manage them end-to-end Required Skills art director

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