Digital Marketing and Brand Strategist

Job Title: Digital Marketing & Branding Strategist – Executive Level Location: Bangalore Company: Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders) Department: Marketing & Branding Experience: 2–5 Years Type: Full-Time | On-Site About the Role: We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels. You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives. Key Responsibilities: Brand Strategy & Identity - Contribute to the development and execution of brand positioning and messaging across digital platforms - Maintain brand consistency across all digital and offline assets - Work closely with the business teams to implement visual storytelling aligned with brand tone Digital Campaign Management - Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube - Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion - Collaborate with content and creative teams to design compelling ad creatives and video content SEO & Website Optimization - Conduct keyword research and implement SEO best practices for company websites and blogs - Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc. - Coordinate with web developers to implement enhancements, landing pages, and conversion tools Content Creation & Social Media - Build and manage social media calendars and create engaging posts, reels, stories, and videos - Write copy for digital ads, banners, email campaigns, and internal communications - Monitor engagement and trends across platforms to stay ahead of digital shifts Email Marketing & Automation - Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc. - Build lead nurturing workflows and segment mailing lists for personalized campaigns - Analytics & Reporting - Track key performance metrics for all digital activities. - Generate weekly and monthly dashboards to report campaign performance and insights - Recommend data-driven improvements for future campaigns and budget planning Key Skills & Tools Required: - Google Ads, Meta Ads Manager, LinkedIn Campaigns - Analytics: Google Analytics, Meta Insights, UTM tracking - Design Tools: Canva, Photoshop, Illustrator (optional) - CMS Tools: WordPress / Wix / Webflow - Email: Mailchimp / Zoho Campaigns / HubSpot - Proficiency in Microsoft Excel/PowerPoint for reporting and presentations Qualifications: Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field 2–5 years of experience in digital marketing, branding, or communications Strong communication skills (written + visual) Ability to work in a fast-paced, multi-brand, multi-stakeholder environment Preferred: Experience in interior design, construction, EPC, or industrial product marketing Experience with employer branding and B2B digital outreach Video editing or reel-making experience is a plus What You Get: Opportunity to build and shape the digital voice of a fast-growing group Collaborative environment with cross-functional teams across engineering, and business Visibility across multiple industry verticals: infrastructure, interior, industrial, and global export brands Ownership and growth in marketing strategy, leadership grooming, and branding exposure