Digital Marketing and Brand Strategist

Job Title: Digital Marketing & Branding Strategist – Executive LevelLocation: BangaloreCompany: Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)Department: Marketing & BrandingExperience: 2–5 YearsType: Full-Time | On-SiteAbout the Role:We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.Key Responsibilities:Brand Strategy & Identity- Contribute to the development and execution of brand positioning and messaging across digital platforms- Maintain brand consistency across all digital and offline assets- Work closely with the business teams to implement visual storytelling aligned with brand toneDigital Campaign Management- Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube- Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion- Collaborate with content and creative teams to design compelling ad creatives and video contentSEO & Website Optimization- Conduct keyword research and implement SEO best practices for company websites and blogs- Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.- Coordinate with web developers to implement enhancements, landing pages, and conversion toolsContent Creation & Social Media- Build and manage social media calendars and create engaging posts, reels, stories, and videos- Write copy for digital ads, banners, email campaigns, and internal communications- Monitor engagement and trends across platforms to stay ahead of digital shiftsEmail Marketing & Automation- Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.- Build lead nurturing workflows and segment mailing lists for personalized campaigns- Analytics & Reporting- Track key performance metrics for all digital activities.- Generate weekly and monthly dashboards to report campaign performance and insights- Recommend data-driven improvements for future campaigns and budget planningKey Skills & Tools Required:- Google Ads, Meta Ads Manager, LinkedIn Campaigns- Analytics: Google Analytics, Meta Insights, UTM tracking- Design Tools: Canva, Photoshop, Illustrator (optional)- CMS Tools: WordPress / Wix / Webflow- Email: Mailchimp / Zoho Campaigns / HubSpot- Proficiency in Microsoft Excel/PowerPoint for reporting and presentationsQualifications:Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field2–5 years of experience in digital marketing, branding, or communicationsStrong communication skills (written + visual)Ability to work in a fast-paced, multi-brand, multi-stakeholder environmentPreferred:Experience in interior design, construction, EPC, or industrial product marketingExperience with employer branding and B2B digital outreachVideo editing or reel-making experience is a plusWhat You Get:Opportunity to build and shape the digital voice of a fast-growing groupCollaborative environment with cross-functional teams across engineering, and businessVisibility across multiple industry verticals: infrastructure, interior, industrial, and global export brandsOwnership and growth in marketing strategy, leadership grooming, and branding exposure