Sales Development Representative

Full job description About Zithara.Ai Zithara.AI is reshaping the future of retail by bringing powerful, intelligent systems to the heart of offline businesses. Zithara is on a mission to empower India’s retailers—who form the backbone of the economy—with technology that drives growth, precision, and customer delight. More than just a platform, Zithara is a retail transformation engine. It seamlessly connects physical storefronts to digital intelligence—unlocking measurable impact across every walk-in, lead, and interaction. Zithara’s unified ecosystem combines AI-powered lead management, customer intelligence, voice analytics, and omnichannel communication to help businesses convert smarter and engage deeper. We are growing fast and are looking for a motivated Sales Development Representative (SDR) to drive our outreach efforts and generate qualified leads. Job Description: As a Sales Development Representative (SDR), you will play a crucial role in identifying, prospecting, and qualifying leads. You will be responsible for engaging with decision-makers, setting up demo bookings, and working closely with our Account Executive to move leads through the sales funnel. Your ultimate goal is to drive high-quality leads (MQLs) that convert into demos and further pipeline opportunities. Key Responsibilities: - Lead Generation & Prospecting: Hunt for new leads using platforms like Sales Navigator, Apollo.io, Lusha, Mr. E, and other relevant tools. - Lead Qualification: Qualify leads based on Zithara. AI Ideal Customer Profile (ICP) criteria and mark them as Marketing Qualified Leads (MQLs) in the CRM. - Outbound Engagement: Reach out to decision-makers through a combination of outbound channels such as email, LinkedIn, WhatsApp, and phone calls. - CRM Management: Input and manage leads in the CRM, ensuring that all information is up to-date and leads are categorized appropriately. - Collaborate with Account Executives: Work closely with the Account Executive team to send out personalized sequences from the CRM and maximize engagement. - Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click rates), and continuously optimize for maximum outreach effectiveness. - Demo Bookings: Drive decision-makers toward scheduling demos with the Account Executives, focusing on achieving a strong ICP-to-demo conversion ratio. - Pipeline Management: Ensure a smooth handover of qualified leads to the Account Executive and track their progress throughout the sales process. KPI’s - Maintain a healthy ratio of ICP-qualified leads to demo bookings with decision-makers. • Achieve or exceed monthly targets for demo bookings. - Ensure high engagement rates for outbound sequences, with a focus on open rates and click-through rates. Required Skills: - Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E, and LinkedIn Sales Navigator. - Communication: Strong written and verbal communication skills, with the ability to engage decision-makers across multiple outbound channels. - CRM Expertise: Proficiency in using CRMs to manage and track leads (e.g., HubSpot, Salesforce, etc.). - Data-Driven: Ability to analyze campaign performance and optimize outreach based on engagement metrics. - Collaboration: Strong teamwork skills and the ability to work in sync with the Account Executive team. - Organizational Skills: Excellent time management, attention to detail, and the ability to manage multiple tasks simultaneously. Qualifications: - 1-3 years of experience in a similar Sales Development Representative or Business Development Representative (BDR) role. - Familiarity with SaaS products is a plus. - Self-motivated, results-driven, and comfortable working in a fast-paced environment. - Qualifications Why Join Zithara.Ai: - Be part of a mission-driven company that is transforming healthcare communication in India. - Work in a collaborative and dynamic environment where your contribution has a direct impact on the company’s growth. - Opportunities for personal and professional development in a rapidly growing company Job Type: Full-time Ability to commute/relocate: - Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred) Experience: - SDR: 1 year (Preferred) Work Location: In person