▷ Immediate Start Assistant Manager- Youtube Specialist

About Paytm Paytm is India s leading mobile payments and financial services distributioncompany Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team This team involves in making a difference A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve We are successful and our successes are rooted in our people s collective energy and unwavering focus on the employees and that s how it will always be change management in Social Media About the role The YouTube Specialist will support various initiatives within the marketing department aimed at driving Paytm s growth This includes event management customer acquisition and social media engagement as well as contributing to the development and success of the other programs Why join usIf you are the right fit we believe in creating wealth for you with enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story About the Role We re looking for a YouTube Specialist who can take full ownership of Paytm s YouTube presence This is not just a content upload role - you will strategically manage optimize and grow the channel end-to-end making YouTube a powerful platform for brand storytelling product education and organic discovery This role requires someone who understands not just content and trends but also SEO compliance algorithm behavior and audience psychology - someone who can confidently make YouTube work for the brand without relying on external agencies Key Responsibilities YouTube Channel Ownership Independently manage Paytm s YouTube channel from content planning to publishing and optimization Content Calendar Management Build a consistent pipeline of content aligned with product launches campaigns and brand priorities YouTube SEO Discoverability Use keyword research tagging optimized titles descriptions and metadata strategies to boost search visibility and ranking YouTube Compliance Ensure all content complies with YouTube s community guidelines copyright rules and platform monetization policies Analytics Reporting Track performance metrics CTR retention watch time impressions and deliver insights with actionable improvements Search Gap Resolution Audit YouTube search behavior around Paytm-related keywords and fill gaps with targeted content Collaboration Work closely with social marketing content and design teams to turn briefs into platform-relevant videos Trend Adaptation Spot and adapt YouTube and Shorts trends formats and hooks relevant to the Paytm audience Community Engagement Monitor comments and community tab posts ensuring brand-safe and responsive communication Content Optimization Improve older content by reworking thumbnails tags and titles based on performance insights Required Skills Experience Proven experience managing a branded YouTube channel with significant viewership preferably 100K subscribers or 10M views Strong knowledge of YouTube Studio algorithm behavior content strategy and growth techniquesExpertise in YouTube SEO keyword research TubeBuddy VidIQ SEMrush etc and metadata optimizationClear understanding of YouTube s policies copyright compliance and branded content rulesAbility to work independently take initiative and run the channel without supervisionComfortable collaborating across cross-functional teams and agenciesData-driven mindset with strong storytelling and visual judgmentPreferred Google s YouTube Certification via Creator Academy Google Ads Video Certification bonus Experience in fintech tech startups media platforms or consumer brandsExposure to both long-form and Shorts content strategy