Digital Marketing Executive

3 weeks ago

Hyderabad, India Peoplelink Unified Communications Private Limited Full time

Job Description

We are seeking a dynamic and results-oriented Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing comprehensive digital marketing strategies across multiple platforms to promote our products/services and generate leads in India, USA, and the Saudi region.

The candidate will play a pivotal role in enhancing our brand visibility, driving engagement, and contributing to the overall growth of the business.

Responsibilities:

- Email Campaigns:Develop and execute targeted email campaigns to nurture leads and engage with our audience.Manage email lists, segmentation, and optimize campaigns for maximum effectiveness.
- WhatsApp Marketing: Implement strategic WhatsApp marketing campaigns to reach and engage our target audience. Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
- LinkedIn Marketing:Create and manage LinkedIn marketing campaigns to build brand presence and generate leads. Utilize LinkedIn features to engage with relevant groups, prospects, and stakeholders.
- Ad Campaigns:Plan, execute, and optimize online advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.). Monitor budgets, analyze key metrics, and adjust strategies for improved ROI.
- Lead Generation: Work closely with the sales team to understand target audiences and develop
- strategies to generate high-quality leads. Utilize analytics tools to measure and report on the performance of marketing campaigns.

Requirements

Skills and Qualifications:

- Proven experience as a Digital Marketing Executive or similar role.
- In-depth knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
- Proficiency in WhatsApp business tools and strategies.
- Expertise in LinkedIn marketing and lead generation.
- Hands-on experience with online advertising platforms (Google Ads, Facebook Ads).
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Ability to manage multiple tasks and deadlines effectively.
- Familiarity with marketing automation tools is a plus.

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