Digital Marketing Executive

3 weeks ago

Hyderabad, India My Digital Housing Full time

As a digital marketing executive, you will play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic using SEO and acquiring leads/customers using meta, google ads & more. you will closely with the internal marketing team to develop and execute digital strategies that align with company goals/objectives.

Roles and Responsibilities:

Implementing Campaigns - Execute digital marketing campaigns across multiple platforms, including social media, email marketing, search engine optimization, PPC advertising and content marketing.

Content Creation - Create engaging and relevant content for various digital channels, including website content, blog content & more. Ensure that content is optimized for search engine and resonate with the targeted audience.

SEO & SMM - Optimize website content and structure for search engines to improve organic search engine rankings.

Analytics & Reporting - Monitor and analyze key performance indicator (KPIs) for digital marketing campaigns, including website traffic, conversion rates, engagement metrics and ROI.

Marketing Strategies - Collaborate with managers to create comprehensive digital marketing strategies that encompass various online channels such as social media, email, SEO, SMM, and content marketing.

Requirements and skills:

  • Minimum 2 years of experience in Digital Marketing field is mandatory
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (Ex: Google Analytics, Net Insight, Omniture, Web Trends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-driven field.

Job Type: Full-time

Pay: From ₹25,000.00 per month

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