Urgent Search) Head of UI/UX

Job Description

Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes and businesses from everyday items to the wildest and most specific of requests. The company backs this up with 24/7 customer support from design to delivery, dedicated in-house design team, state-of-the-art manufacturing and rapid turnaround times. From customized banners, displays and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayports house of 11 brands including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All and PatioHQ make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Pheonix, Ahmedabad, Gurgaon, Mumbai. visit www.groupbayport.com.

If you are a strategic thinker with a passion to lead Design system, UX , UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence.

Role Summary

As the Head of Design & UI/UX, the leader will be responsible for defining and delivering the entire Design Strategy and user experience across all digital consumer touchpoints from first impression of consumers to post-purchase digital experience . Youll be a core part of the business leadership team, responsible for shaping how the brand is experienced digitally, influencing product innovation, growth, and retention through world-class design, with high degree of localisation in global landscape.

This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences.

Key Responsibilities

Strategic Design Leadership

- Define and own the digital experience vision and roadmap across all platforms (web, mobile, app).
- Be obsessed about customers and be the voice of the user in leadership discussions
- Bringing UX design insights to guide product and business decisions.
- Champion a design-first culture across the company function, balancing user empathy with business outcomes.
- Create Broad Design framework and mentor the operation across department: Product, Marketing, Brand , Creative team

End-to-End Ownership of Customer Experience

- Map and optimize the entire customer journey from discovery, product pages, cart, checkout, post-purchase, to retention.
- Lead experience innovation for global audiences, with adaptations for USA , UK, Canada, Australia, New Zealand
- Create design flows for new products and new features to ensure higher adoptions

Growth-Driven Design

- Collaborate with Product, Tech, Marketing, and CX to optimize funnels, increase conversions, and drive retention.
- Partner closely with Performance Marketing and CRM teams to design CRO-optimized pages, campaign creatives, and loyalty journeys.
- Initiate experimentation (A/B testing) with Martech team and analytics-driven design decision-making.

Research & Insights

- Oversee qualitative and quantitative user research, usability testing, and customer feedback analysis.
- Initiate localisation specific research to understand how local culture may impact and serves input to design
- Turn insights into actionable design strategies that enhance UX and align with business growth.

Design Systems & Brand Consistency

- Create and govern a unified design system across web, app, email, and paid media.
- Ensure brand consistency in every digital interaction while staying agile to market trends and product evolution.

Team Building & Global Management

- Build and lead a cross-functional, globally distributed design team (UX, UI, Visual, Research).
- Hire top talent across regions, set KPIs, mentor team members, and ensure high design velocity and quality.
- Work closely across different function and ensure customer first approach

Skills & Qualifications

- 7+ years of experience in digital design (UX/UI), with experience in leading cross-functional teams.
- Experience in D2C, eCommerce, with a global consumer brand experience.
- Strong understanding of Brand and its impact on design and user journey
- Strong understanding of customer lifecycle, behaviour analytics, and funnel design.
- Proven track record in designing high-converting, mobile-first experiences.
- Expertise with Figma, Adobe Creative Suite, GA4, Hotjar, CRO tools (Adobe Target, VWO).
- Comfortable working with or alongside product and engineering teams basic understanding of HTML/CSS/JS.
- Strong consumer storytelling ability and Strong business acumen
- Experience scaling a design function in high-growth D2C startup
- Familiarity with platforms like Magento, BigCommerce, Shopify , AEM
- Exposure to omnichannel retail, loyalty programs, and post-purchase CX optimization
- This demand a high degree of Collaboration with Multiple function Business , Marketing, Brand, Creative, Product ,Tech
- Good communication with leadership and CXO.

Key Success Metrics

Hard KPIs:

- Increase inoverall site conversion rate (CR)- Co-own with CRO head
- Increase in PDP Add to Cart(ATC) with effective UI optimisation Co-own with Business heads
- Increase Cart to checkout (C2C) by optimising journey funnels- Co-own with product managers & Business heads
- Decrease in cart abandonment and bounce rates by optimising exit funnels Co-own with Marketing Director
- Increase upsell, cross-sell, and repeat purchase uplift & RFM metric Co-own with RFM head
- Growth in customer satisfaction (CSAT, NPS)- co-own with Brand head

Soft KPIs:

- Create impact on Brand by actively bringing regional flavour in Design, UI /UX
- Create a transformation organisation with design first culture across Brand, Product, Creative
- Design delivery velocity and campaign support turnaround
- Multi-function team engagement, retention, and adoption of design system

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