[15h Left] Customer Lifecycle Manager

3 weeks ago

Noida Uttar Pradesh, India STAGE Technologies Private Limited Full time

About the Role We are looking for a CRM Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE The ideal candidate is data-driven detail-oriented and experienced in executing CRM campaigns and automation journeys that drive activation retention and engagement This is a high-impact ownership-driven role where you ll be responsible for defining executing and optimizing end-to-end CRM strategies using platforms like Clevertap MoEngage or WebEngage Location Noida Sector 125 Experience 4-6 years Education MBA Preferred Industries Gaming OTT E-commerce Key Responsibilities End-to-end metric ownership Be fully accountable for a defined lifecycle KPI e g activation D7 retention churn rate set targets build roadmap deliver improvements and own outcomes Campaign setup CRM operations Clevertap Braze etc Build configure QA and execute campaigns and automated journeys in the CRM platform Clevertap or equivalent audience selection triggers scheduling tagging and delivery monitoring Segmentation personalization Define behavioural and transactional cohorts implement dynamic personalization rules and maintain audience hygiene to ensure relevance and lift Experimentation optimization Design and run A B and holdout experiments analyse uplift and iterate on messaging timing and frequency to maximize impact Analysis reporting cross-functional alignment Track and interpret campaign and funnel metrics maintain dashboards produce concise insights and recommendations and coordinate with Product Data and CX for dependencies and fixes Key Expected Outcomes Improvement in owned lifecycle metric measurable growth in activation retention reactivation or churn reduction for the assigned user cohort High-quality campaign execution error-free setup timely delivery and consistent hygiene across CRM journeys and automations Increased user engagement watch conversion stronger daily weekly active ratios and deeper content consumption Data-driven optimization regular testing and iteration leading to improved CTRs conversions and journey completion rates Actionable insights for business teams clear reporting and learnings that inform product and marketing decisions

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