Social Media Content Creator – Instagram
2 days ago
About VESCO CYCLES VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our Instagram presence and want to turn our products, riders and stories into high-impact content and Reels. We’re looking for a creative, hands-on Content Creator who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares. Key Responsibilities - Plan, shoot and edit Instagram Reels & short-form videos for VESCO CYCLES - Create a mix of: - Product-focused videos (features, close-ups, details) - Lifestyle & outdoor content (riders, trails, city rides, fun/skits) - Educational / engaging content (tips, “Which cycle is right for you?”, etc.) - Use AI tools (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content quality - Work with the founder/marketing team to align content with brand positioning and campaign goals - Stay updated with Instagram trends, audio, formats & hooks and adapt them for the cycling niche - Deliver a consistent number of Reels per week (as agreed – e.g., 3–5 Reels/week) - Organise and manage content: raw footage, edited versions, and posting calendar Requirements - Strong portfolio of Instagram Reels / short videos (must share links) - Experience creating content for product, lifestyle, sports, fitness or similar brands is a plus - Comfortable with: - Shooting on phone/professional camera - Outdoor shoots (roads, parks, cycling tracks, etc.) - Good command of at least one editing tool: - CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc. - Exposure to AI tools for content creation (e.g. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.) - Ability to think in hooks, storylines and series (not just one-off posts) - Reliable, responsive and comfortable working with clear timelines and deliverables Nice to Have - Love for cycling / fitness / outdoor activities - Basic understanding of performance metrics (views, retention, CTR, saves, shares) - Ability to suggest campaign ideas, collaborations, or UGC formats What We Offer - Opportunity to build the Instagram presence of a growing bicycle brand - Freedom to experiment creatively with formats, styles and ideas - Competitive pay (retainer / salary depending on engagement type) - Long-term, stable collaboration if there’s a good fit How to Apply Please apply with: 1. Your portfolio links (Instagram, Behance, Drive, etc.) 2. Best 3 Reels you’ve created (links) 3. Brief note on which AI tools you use and how 4. Your monthly charges (freelance) or salary expectation (full-time) 5. Location & availability 👉 You can also fill this form for faster evaluation: https://docs.google.com/forms/d/e/1FAIpQLSdlYANuSax30I-7FblRBFYBtPJOnOY0_KE3DkJqQ_L823YEyQ/viewform?usp=publish-editor
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