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Senior Manager, Marketing, Healthcare Payer
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Cognizant Health Sciences Senior Manager Marketing Healthcare Payer Step into a pivotal role on a dynamic results-driven team advancing Cognizant s leadership in the Healthcare Payer industry As Senior Manager Marketing Healthcare Payer you will not only shape strategic brand awareness and lead generation programs to support Cognizant s Payer Services via TriZetto products and technology services but you will also drive and deliver these initiatives with hands-on ownership Reporting to the Head of HealthCare Marketing this India-based position demands a proactive self-starting approach Success requires the ability to operate independently- rolling up your sleeves to create compelling content build campaigns and solve problems as they arise Crucially you will collaborate seamlessly across business units and with corporate teams uniting diverse stakeholders to ensure consistent messaging and the strongest possible market positioning Drawing on your expertise in the U S Healthcare Payer market you will partner with business leaders and SMEs to develop outstanding materials and innovative marketing programs You are a hands-on marketer and strategic thinker in equal parts committed to both vision and execution Bring your drive creativity and ability to work cross-functionally to help Cognizant stand out as an AI-driven healthcare technology leader Your leadership and direct action will elevate our brand and deliver results across the organization Responsibilities Include Here are the most essential duties and responsibilities Strategic Planning Support- Online and offline Support the implementation of annual Healthcare Payer marketing plans Coordinate with key Healthcare Payer business leaders and subject matter experts SMEs to determine marketing priorities Create marketing programs and materials aligned with business objectives Generate new ideas to differentiate communications about AI and Agentic AI Prepare messaging and collateral to promote key Healthcare Payer offerings Supervise teams located in India and the USA in developing and executing marketing initiatives Content Campaigns Support the head of healthcare marketing with other Healthcare Payer Healthcare Provider Trizetto and or Corporate marketing programs as required Drive thought leadership by developing and promoting original insights perspectives and points of view on emerging trends in Healthcare Payer AI and Agentic AI Establish the organization as a trusted authority through authored articles keynote presentations industry commentary and proactive media outreach Design and implement a comprehensive social media strategy overseeing execution across key platforms to build brand awareness engage target audiences and extend the reach of marketing initiatives Lead and execute marketing programs that support our TriZetto software products and technology services including digital advertising and account-based marketing ABM programs and nurture campaigns Events Manage key Healthcare Payer events working with a USA-based events associate to execute events primarily in North America Support our USA-based events leader with the execution of the annual Health Sciences Conference including theme and session development team support coordination and promotion of the event internally and externally Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events Measurement Reporting Monitor and report marketing program KPIs including tactics and leads generated Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management Required Experience Expertise You have proven expertise in developing marketing programs and content 5-8 years of experience with experience in the Healthcare Payer industry preferred People management experience strongly preferred Knowledge of marketing best practices Demonstrated digital and social marketing experience Demonstrated ability to manage marketing campaigns that generate sales leads Strong project management skills with attention to detail Strong communications skills that enhance team collaboration Able to work independently with minimal direct supervision Excellent decision-making and problem-solving skills Self-motivated innovative collaborative Willing to roll up your sleeves and execute Fluency with MS Word Excel and PowerPoint Familiarity with Salesforce and Pardot Required Education Bachelor s Master s degree preferably in Liberal Arts Communications Marketing or Business
