Digital Content Manager

1 week ago

Gurgaon, Haryana, India Haleon Full time
Job Description

Influencer Content Creation:

- Develop and manageinfluencer marketing strategies, including identifying suitable creators, handling outreach, and negotiating collaborations aligned with brand goals
- Overseecontent creation and approval, ensuring influencer posts align with brand guidelines, messaging, and creative standards
- Track and analyze campaign performance, using metrics like engagement, reach, and ROI to report results and optimize future campaigns

Short-Form Video Content Creation:

- Ideate, script, and produce engagingshort-form videosfor platforms likeInstagram Reels, YouTube Shorts,quick commerce platforms(Blinkit, Zepto, etc.)
- Ensure videos align with brand voice and marketing objectives
- Experiment with different formats, editing styles, and storytelling techniques to maximize engagement

Trend Analysis Real-Time Content Creation

- Monitoronline trends,viral topics, andcultural momentsto createrelevant timely contentfor the brand
- Leverage trending formats, hashtags, and challenges to enhance brand visibility
- Stay updated on competitor content strategies and industry best practices

Social Media Content Creation:

- Plan,create, and scheduleengagingcontentacrosssocial media platformsthat aligns with brand voice, marketing goals, and seasonal campaigns.
- Manage daily social media operations, including community engagement, trend monitoring, and collaborating with design, copy, and video teams for content production.
- Analyze content performance using analytics tools, providing insights and recommendations to optimize reach, engagement, and overall brand visibility

Key Qualifications

- 6+ years of experience in digital content creation, social media marketing, or content strategy.
- Strong understanding of short-form video trends, social media algorithms, and digital storytelling.
- Proficiency in video editing tools (CapCut, Adobe Premiere Pro, Canva, etc.).
- Basic understanding of SEO, SEM, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
- Excellent writing and communication skills.
- Ability to multitask and manage projects within deadlines and budgets.

Preferred Qualifications

- Experience in health, wellness, or FMCG industries.
- Prior experience in quick commerce and D2C content strategies.
- Knowledge of AI-driven content tools and data-driven marketing strategies.

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