Manager - Product Marketing (Lending)

Job Description Experience: 10+ years Industry Requirement: Fintech / Global Bank / Lending & Cards Experience (Mandatory) Role Overview We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing initiatives for our Lending portfolio. This role requires a deep understanding of the fintech and banking landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact. The ideal candidate will have hands-on experience in product marketing, campaign execution, thought leadership, and stakeholder engagement across global markets. As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes. Key Responsibilities Strategic & Product Marketing Leadership - Own and lead marketing initiatives for the Lending product suite, ensuring alignment with business goals. - Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments. - Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement. - Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs. - Manage the marketing budget to optimize ROI and ensure efficient utilization of resources. Demand Generation & Sales Enablement - Drive B2B demand generation through targeted campaigns, content marketing, digital initiatives, and event-based strategies. - Develop compelling marketing collaterals (brochures, case studies, pitch decks, competitive battle cards) to communicate product value propositions effectively. - Work closely with sales and pre-sales teams to support lead nurturing efforts with relevant content, scripts, and marketing materials. - Track and analyze marketing performance metrics (KPIs), ensuring continuous optimization and effective lead conversion. Thought Leadership & Industry Engagement - Develop and execute content-driven marketing strategies, including white papers, blogs, press releases, and industry reports. - Collaborate with analyst firms and industry bodies to enhance market credibility and positioning. - Plan and manage product launch events, webinars, roundtables, and industry conferences to drive engagement. - Strengthen brand presence and reputation through digital marketing, social media, and PR initiatives. Team Leadership & Cross-functional Collaboration - Lead and mentor a high-performing marketing team, ensuring skill development and alignment with organizational goals. - Work cross-functionally with product, sales, technology, and leadership teams to develop customer-centric messaging and campaigns. - Establish and maintain strategic partnerships with digital agencies, technology firms, and content providers to enhance marketing impact. Required Skills & Qualifications Experience & Industry Expertise - 10+ years of experience in product marketing, fintech, or global banking, with a strong focus on Lending & Cards. - Deep understanding of B2B marketing, banking technology, and financial services ecosystems. - Proven expertise in digital transformation programs, product positioning, and market launch strategies. - Experience in corporate business planning, demand generation, and enterprise-wide marketing initiatives. Marketing & Demand Generation Skills - Strong track record in B2B field marketing, lead generation, and campaign execution. - Experience with market research, analytics, digital & social media marketing, content creation, and thought leadership. - Proficiency in marketing automation platforms (HubSpot, Google Analytics, LinkedIn, Salesforce, etc.). - Ability to develop and execute branding, growth hacking, and online reputation management strategies. Leadership & Communication - Strong leadership, stakeholder management, and team mentoring capabilities. - Excellent communication and client engagement skills, with the ability to articulate complex ideas effectively. - Self-starter with the ability to thrive in a fast-paced, dynamic environment. - Willingness to travel as needed for business engagements and project execution. Educational Qualifications - Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.