Senior Talent Branding Specialist

Job Description Business Unit: Cubic Corporation Company Details: When you join Cubic, you become part of a company that creates and delivers technology solutions in transportation to make people's lives easier by simplifying their daily journeys, and defense capabilities to help promote mission success and safety for those who serve their nation. Led by our talented teams around the world, Cubic is committed to solving global issues through innovation and service to our customers and partners. We have a top-tier portfolio of businesses, including Cubic Transportation Systems (CTS) and Cubic Defense (CD). Explore more on Cubic.com. Job Details: Who We Are Cubic Transportation Systems (CTS) partners with cities and transit agencies around the world to transform the way people travel. From contactless payments and fare collection to intelligent transportation systems, we design, deliver, and manage technology that makes journeys safer, smarter, and more connected. Cubic's India operations are a key hub in our global innovation network - driving engineering excellence, software development, and business transformation. We're scaling fast, and we're looking for a creative storyteller who can help us showcase the people, culture, and purpose behind our growth. What You'll Do As the Senior Talent Branding Specialist, you'll help position Cubic as an employer of choice in India. You'll partner with the Communications, HR, and Talent Acquisition teams to create visibility, tell authentic stories, and build campaigns that attract and inspire great talent. In this role, you will: - Employer Brand Enablement: Act as the India lead for employer branding and recruitment marketing initiatives - translating Cubic's global EVP into local narratives that resonate with the Indian talent market. - Creative Content & Storytelling: Write and design compelling social, video, and digital content that showcases Cubic's people, projects, and culture. - Campaign Management: Plan and execute recruitment marketing and hiring campaigns across LinkedIn, events, and referral programs. - Social Media Ownership: Manage and grow Cubic India's social presence, tracking engagement and optimizing campaigns to amplify reach on platforms like LinkedIn. - Stakeholder Collaboration: Partner closely with the Communications, TA, and HR teams globally to ensure alignment and brand consistency. - Performance Insights: Measure campaign success and provide data-driven recommendations for continuous improvement. - Brand Activations: Support employer branding activities at universities, hackathons, and tech events, enhancing Cubic's visibility across the ecosystem. - What You'll Bring - Experience: 5-8 years of experience in employer branding, recruitment marketing, HR communications, or digital marketing - preferably in a technology, product, or GCC environment. - Creative Skills: Proficiency in Canva, Figma, Adobe Creative Suite, or video-editing tools (e.g., CapCut, Premiere Pro). - Storytelling: Strong writing and content development skills with the ability to adapt tone across platforms. - Project Management: Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment. - Stakeholder Management: Comfort engaging with cross-functional teams and global partners. - Analytical Mindset: Ability to use data and insights to improve engagement and campaign outcomes. - Collaborative Approach: A team player who thrives in a creative, mission-driven culture. Why Join Cubic At Cubic, innovation begins with people. You'll help craft how Cubic's story is told across India - building a brand that reflects our spirit of collaboration, inclusion, and purpose. This is your opportunity to combine creativity, strategy, and impact in a role that sits at the intersection of technology, people, and storytelling. Worker Type: Employee