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▷ Apply in 3 Minutes: Product Marketing Manager(B2B SaaS)
1 month ago
CloudEagle helps finance, operations & IT teams save on software spend and helps streamline the renewal and buying process. We have helped several companies like Iceye, Wefunder, Armory save 10-30% on their software spend and hundreds of hours renewing and buying apps.(https://www.cloudeagle.ai/)
Recognized by Gartner as a leading innovator in AI/ML for SaaS management and honored by GigaOm as a Leader in Innovation & Platform Play, CloudEagle is growing its team and seeking a Product Marketing Manager to join us.
Responsibilities
- Sales Enablement: Create sales collateral, pitch decks, battle cards, and training materials to equip the sales team with the tools they need to close deals.
- Feature/Product Launches: Develop and execute go-to-market strategies for new product releases, including messaging, positioning, and multi-channel marketing campaigns.
- Lead Generation & Website Optimization: Drive demand generation through optimized website content, conversion rate optimization (CRO), and other lead-gen initiatives.
- Market Research & Positioning: Conduct competitive analysis, customer research, and industry trend analysis to refine product messaging and differentiation.
- Content Strategy: Collaborate with content marketing to develop blogs, case studies, whitepapers, and other assets that support product marketing objectives.
- Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing efforts with business objectives.
Requirements
- 5-7 years of experience in B2B SaaS product marketing.
- Proven track record in sales enablement, product launches, and lead generation (preferably via the website).
- Strong understanding of the SaaS industry, IT buyers, and procurement teams.
- Excellent storytelling, copywriting, and content creation skills.
- Experience working with tools like HubSpot, Google Analytics, and A/B testing platforms is a plus.
- Ability to thrive in a fast-paced, high-growth environment.
