Digital Marketing Manager

1 week ago

Chennai India Park Hyatt Full time

Job Description

Organization- Park Hyatt Chennai

Summary

Broad Role:

Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals.

Key Responsibilities:

- Digital Asset Management
- Manage the hotel's presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.
- Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.
- Oversee website content updates in collaboration with the Marcomms team.
- Paid Media & Digital Amplification
- Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.
- Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.
- Identify and onboard new digital channels for enhancing performance.
- Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and LinkedIn.
- Social Media Paid Focus
- Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.
- Collaborate with Marcomms for organic strategy alignment and synergy.
- Optimize paid campaigns for maximum reach, engagement, and ROI.
- Content Collaboration & Campaign Assets
- Co-develop digital campaign content in partnership with the Marcomms team.
- Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.
- Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.
- Data & Performance Reporting
- Track, analyze, and report the performance of all digital campaigns.
- Share monthly reports and key campaign insights with stakeholders.
- Leverage data to continuously optimize and enhance strategies.
- Cross-Functional Collaboration
- Align with Marcomms to ensure brand consistency and on-point content delivery.
- Partner with Sales, Revenue, and F&B teams to support business objectives.
- Amplify hotel initiatives through targeted digital campaigns and amplification efforts.

Qualifications

Preferred Qualifications & Experience:

- Bachelor's degree in Marketing, Digital Marketing, or related field.
- 3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry.
- Strong knowledge of paid media, performance marketing tools, and digital analytics.
- Experience in campaign management across Google, Meta, YouTube, and LinkedIn.
- Excellent stakeholder management and cross-functional collaboration skills.

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