Digital Marketing Executive

4 weeks ago


Karaikkudi TN IN OCTS Pvt. Ltd Full time

JOB DESCRIPTION We are looking for a highly motivated and innovative Digital Marketing Executive to join our team The ideal candidate will be responsible for developing implementing and managing online marketing strategies that enhance brand awareness increase website traffic and generate leads to drive business growth RESPONSIBILITIES Plan and implement multi-channel campaigns SEO PPC Social media Email to drive brand awareness traffic and conversions Create monitor and optimize pay-per-click campaigns across Google Ads and social media platforms to achieve maximum ROI Use tools like Google Analytics to monitor website traffic user behaviour and campaign effectiveness providing actionable insights Optimize app titles descriptions keywords and visuals for App Store iOS and Google Play Store Android Analyze app store metrics and competitor data to improve rankings and visibility Improve website elements like CTAs forms and navigation to increase user engagement and conversions Work with designers developers and project managers to develop and execute cohesive website strategies that enhance user experience align with brand goals and significantly boost brand awareness Monitor and analyze competitor marketing strategies to identify opportunities for improving the brand s approach and staying competitive Implement on-page and off-page SEO strategies to improve search rankings and drive organic traffic Optimize website content improve search rankings and conduct keyword research to enhance organic traffic Ensure the website is user-friendly optimized for conversions and updated with fresh content REQUIREMENTS Bachelor s degree in Marketing Digital Marketing or related field 2 years of experience in digital marketing Strong knowledge of on-page off-page and technical SEO Proficiency in tools like Google Analytics Google Ads Facebook Ads Manager and SEO tools Familiarity with email marketing tools and PPC campaigns Knowledge of HTML CSS or basic web development is a plus Understanding of user experience UX and conversion rate optimization CRO Strong copywriting and content creation skills Ability to stay updated with digital marketing trends and tools Benefits Provident Fund Yearly Bonus Increment Complimentary Lunch thrice a week Breakfast on Saturdays Health Insurance policy Casual leaves Commuting support Team building activities Job Types Full-time Permanent Pay 240 000 00 - 300 000 00 per year Benefits Food provided Health insurance Paid time off Provident Fund Application Question s Knowlegde in SEO Experience Digital marketing 1 year Required



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